{"id":1634,"date":"2014-12-09T09:42:13","date_gmt":"2014-12-09T01:42:13","guid":{"rendered":"http:\/\/www.zhangxinjun.cn\/?p=1634"},"modified":"2014-12-09T09:42:13","modified_gmt":"2014-12-09T01:42:13","slug":"16-ui","status":"publish","type":"post","link":"http:\/\/www.zhangxinjun.cn\/?p=1634","title":{"rendered":"16\u79cd\u63d0\u5347\u7f51\u9875\u8f6c\u5316\u7387\u7684UI\u79d8\u8bc0"},"content":{"rendered":"<p>\u4f18\u5f02\u7684\u7528\u6237\u754c\u9762\u53ef\u4ee5\u8ba9\u7528\u6237\u7528\u5f97\u987a\u5fc3\uff0c\u4ece\u800c\u63d0\u9ad8\u8f6c\u5316\u7387(conversion rate)\uff0c\u6362\u8a00\u4e4b\uff0c\u597d\u7684 UI \u5728\u4f7f\u7528\u4e0e\u9500\u552e\u5c42\u9762\u4e0a\u5f62\u6210\u53cc\u8d62\u3002\u672c\u6587\u6574\u7406\u4e8616\u70b9\u4f18\u5316\u7528\u6237\u754c\u9762\u7684\u65b9\u6cd5\uff0c\u5e0c\u671b\u5bf9\u5927\u5bb6\u6709\u6240\u5e2e\u52a9\u3002<\/p>\n<p><center><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/www.yixieshi.com\/uploads\/allimg\/140129\/10242M630-0.png\" alt=\"16\u79cd\u63d0\u5347\u7f51\u9875\u8f6c\u5316\u7387\u7684UI\u79d8\u8bc0,\u4e92\u8054\u7f51\u7684\u4e00\u4e9b\u4e8b\" width=\"520\" height=\"255\" \/><\/center><strong>\u3000\u30001\u3001\u5355\u680f\u578b\u5f0f\u4f18\u4e8e\u591a\u680f<\/strong><\/p>\n<p>\u5355\u680f\u578b\u5f0f\u8ba9\u4f60\u66f4\u80fd\u638c\u63e1\u81ea\u5df1\u7684\u5185\u5bb9\uff0c\u4ece\u9876\u90e8\u5230\u5e95\u90e8\u4e00\u6c14\u55ec\u6210\uff0c\u7528\u6545\u4e8b\u5f15\u5bfc\u8bfb\u8005\uff0c\u6700\u7ec8\u662f\u8981\u8bf1\u5f15\u4ed6\u4eec\u300c\u91c7\u53d6\u884c\u52a8\u300d(call to action\uff0c\u4e0b\u79f0 CTA\uff0c\u610f\u6307\u4e0b\u8f7d\u6216\u6d88\u8d39\u7b49\u76ee\u7684);\u800c\u591a\u680f\u53cd\u800c\u53ef\u80fd\u5bfc\u81f4\u8bfb\u8005\u5206\u5fc3\u3002<\/p>\n<p><center><a href=\"http:\/\/www.zhangxinjun.cn\/wp-content\/uploads\/2014\/12\/11.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-1635\" src=\"http:\/\/www.zhangxinjun.cn\/wp-content\/uploads\/2014\/12\/11.png\" alt=\"1\" width=\"799\" height=\"329\" srcset=\"http:\/\/www.zhangxinjun.cn\/wp-content\/uploads\/2014\/12\/11.png 799w, http:\/\/www.zhangxinjun.cn\/wp-content\/uploads\/2014\/12\/11-300x123.png 300w\" sizes=\"(max-width: 799px) 100vw, 799px\" \/><\/a><\/center><strong>\u3000\u30002\u3001\u4e0d\u8981\u567c\u5934\u9500\u552e\u4ea7\u54c1<\/strong><\/p>\n<p>\u300c\u7565\u65bd\u5c0f\u60e0\u300d\u7ed9\u4f7f\u7528\u8005\uff0c\u8d29\u5356\u7684\u610f\u56fe\u4e0d\u8981\u8bbe\u8ba1\u5f97\u592a\u660e\u663e\u3002\u5c0f\u5c0f\u7684\u4f18\u60e0\u6216\u793c\u7269\uff0c\u5bf9\u672a\u6765\u7684\u9500\u552e\u4f1a\u5e26\u6765\u5927\u5927\u7684\u5e2e\u52a9\u3002<\/p>\n<p><center><a href=\"http:\/\/www.zhangxinjun.cn\/wp-content\/uploads\/2014\/12\/21.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-1636\" src=\"http:\/\/www.zhangxinjun.cn\/wp-content\/uploads\/2014\/12\/21.png\" alt=\"2\" width=\"799\" height=\"329\" srcset=\"http:\/\/www.zhangxinjun.cn\/wp-content\/uploads\/2014\/12\/21.png 799w, http:\/\/www.zhangxinjun.cn\/wp-content\/uploads\/2014\/12\/21-300x123.png 300w\" sizes=\"(max-width: 799px) 100vw, 799px\" \/><\/a><\/center><strong>\u3000\u30003\u3001\u7edf\u4e00\u76f8\u4f3c\u7684\u529f\u80fd\uff0c\u907f\u514d\u652f\u79bb\u7834\u788e\u7684 UI<\/strong><\/p>\n<p>\u6d4f\u89c8\u7f51\u7ad9\u65f6\uff0c\u6211\u4eec\u5f88\u5e38\u770b\u5230\u7433\u7405\u6ee1\u76ee\u7684\u5143\u7d20\u6216\u7279\u8272\uff0c\u4f46\u5b83\u4eec\u7684\u529f\u80fd\u6beb\u65e0\u4e8c\u81f4\uff0c\u800c\u76f8\u4f3c\u7684\u9009\u9879\u592a\u591a\uff0c\u53ea\u4f1a\u63d0\u9ad8\u8ba9\u4f7f\u7528\u8005\u65e0\u6240\u9002\u4ece\u3002\u5018\u82e5\u53d1\u73b0\u81ea\u5df1\u7684\u7f51\u7ad9\u5185\u6709\u4ee5\u4e0d\u540c\u578b\u5f0f\u91cd\u590d\u76f8\u540c\u529f\u80fd\u7684\u72b6\u51b5\uff0c\u4e0d\u59a8\u8003\u8651\u91cd\u65b0\u8bbe\u8ba1 UI\uff0c\u628a\u7c7b\u4f3c\u529f\u80fd\u6574\u5408\u8d77\u6765\u3002\u8b6c\u5982\u56fe\u4e2d\u300cCustomer Service(\u5ba2\u670d)\u300d\u3001\u300cContact Us(\u8054\u7cfb\u6211\u4eec)\u300d\u5176\u5b9e\u662f\u4e00\u6837\u7684\u610f\u601d\uff0c\u5e94\u5f53\u4fdd\u7559\u4e00\u4e2a\u9009\u9879\u5c31\u597d\u3002<\/p>\n<p><center><a href=\"http:\/\/www.zhangxinjun.cn\/wp-content\/uploads\/2014\/12\/3.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-1637\" src=\"http:\/\/www.zhangxinjun.cn\/wp-content\/uploads\/2014\/12\/3.png\" alt=\"3\" width=\"799\" height=\"329\" srcset=\"http:\/\/www.zhangxinjun.cn\/wp-content\/uploads\/2014\/12\/3.png 799w, http:\/\/www.zhangxinjun.cn\/wp-content\/uploads\/2014\/12\/3-300x123.png 300w\" sizes=\"(max-width: 799px) 100vw, 799px\" \/><\/a><\/center><strong>\u3000\u30004\u3001\u4f7f\u7528\u8005\u89c1\u8bc1\u6216\u63d0\u51fa\u9500\u552e\u5b9e\u636e<\/strong><\/p>\n<p>\u300c\u793e\u4f1a\u8ba4\u540c\u300d(social proof)\u662f\u523a\u6fc0\u8f6c\u5316\u7387\u5f88\u597d\u7684\u7b56\u7565\uff0c\u81ea\u5df1\u518d\u600e\u4e48\u5929\u82b1\u4e71\u5760\u7ec8\u7a76\u53ea\u662f\u81ea\u5439\u81ea\u64c2\uff0c\u8bf7\u4f7f\u7528\u8005\u89c1\u8bc1\u6216\u6570\u5b57\u5b9e\u636e\u624d\u6709\u6548\u3002<\/p>\n<p><center><a href=\"http:\/\/www.zhangxinjun.cn\/wp-content\/uploads\/2014\/12\/41.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-1638\" src=\"http:\/\/www.zhangxinjun.cn\/wp-content\/uploads\/2014\/12\/41.png\" alt=\"4\" width=\"799\" height=\"329\" srcset=\"http:\/\/www.zhangxinjun.cn\/wp-content\/uploads\/2014\/12\/41.png 799w, http:\/\/www.zhangxinjun.cn\/wp-content\/uploads\/2014\/12\/41-300x123.png 300w\" sizes=\"(max-width: 799px) 100vw, 799px\" \/><\/a><\/center><strong>\u3000\u30005\u3001\u4e3b\u8981\u76ee\u7684\u8bf7\u53cd\u8986\u5f3a\u8c03\uff0c\u522b\u53ea\u63d0\u4e00\u6b21<\/strong><\/p>\n<p>\u5e0c\u671b\u4f7f\u7528\u8005\u70b9\u51fb\u7684\u8fde\u7ed3\u6216\u6309\u94ae(\u6bd4\u5982\u8d2d\u4e70\u6216\u4e0b\u8f7d)\uff0c\u522b\u53ea\u51fa\u73b0\u4e00\u6b21\uff0c\u53ef\u4ee5\u8003\u8651\u653e\u5728\u5355\u680f\u7f51\u9875\u7684\u9876\u7aef\u4e0e\u5e95\u90e8\uff0c\u6216\u5728\u591a\u4e2a\u9875\u9762\u5448\u73b0\u3002<\/p>\n<p><center><a href=\"http:\/\/www.zhangxinjun.cn\/wp-content\/uploads\/2014\/12\/51.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-1639\" src=\"http:\/\/www.zhangxinjun.cn\/wp-content\/uploads\/2014\/12\/51.png\" alt=\"5\" width=\"799\" height=\"329\" srcset=\"http:\/\/www.zhangxinjun.cn\/wp-content\/uploads\/2014\/12\/51.png 799w, http:\/\/www.zhangxinjun.cn\/wp-content\/uploads\/2014\/12\/51-300x123.png 300w\" sizes=\"(max-width: 799px) 100vw, 799px\" \/><\/a><\/center><strong>\u3000\u30006\u3001\u6e05\u695a\u533a\u522b\u53c1\u79cd\u529f\u80fd\u6027(\u53ef\u70b9\u51fb\u3001\u5df2\u70b9\u51fb\u3001\u7eaf\u6587\u5b57)\u5143\u7d20<\/strong><\/p>\n<p>\u53ef\u70b9\u51fb\u7684\u5143\u7d20(\u8fde\u7ed3\u3001\u6309\u94ae)\u3001\u5df2\u70b9\u51fb\u7684\u5143\u7d20\u3001\u7eaf\u6587\u5b57\u53c1\u8005\u5f7c\u6b64\u5e94\u8be5\u4ee5\u989c\u8272\u3001\u6df1\u5ea6\u6216\u5bf9\u6bd4\u7b49\u5404\u79cd\u8bbe\u8ba1\u6280\u5de7\u6e05\u695a\u533a\u9694\uff0c\u8ba9\u4f7f\u7528\u8005\u6d4f\u89c8\u7f51\u7ad9\u7545\u884c\u65e0\u963b\u3002\u4f8b\u5982\u5de6\u56fe\uff0c\u84dd\u8272\u5b57\u4f53\u662f\u8fde\u7ed3\uff0c\u9ed1\u8272\u5b57\u4f53\u662f\u4f7f\u7528\u8005\u70b9\u51fb\u7684\u9009\u9879\uff0c\u6216\u8005\u662f\u4f7f\u7528\u8005\u6b63\u5728\u6d4f\u89c8\u7684\u9875\u9762\u3002<\/p>\n<p><center><a href=\"http:\/\/www.zhangxinjun.cn\/wp-content\/uploads\/2014\/12\/61.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-1640\" src=\"http:\/\/www.zhangxinjun.cn\/wp-content\/uploads\/2014\/12\/61.png\" alt=\"6\" width=\"799\" height=\"329\" srcset=\"http:\/\/www.zhangxinjun.cn\/wp-content\/uploads\/2014\/12\/61.png 799w, http:\/\/www.zhangxinjun.cn\/wp-content\/uploads\/2014\/12\/61-300x123.png 300w\" sizes=\"(max-width: 799px) 100vw, 799px\" \/><\/a><\/center><strong>\u3000\u30007\u3001\u7a81\u663e\u63a8\u8350\u65b9\u6848<\/strong><\/p>\n<p>\u5982\u679c\u670d\u52a1\u6709\u591a\u79cd\u9009\u62e9\uff0c\u8bf7\u628a\u6700\u63a8\u8350\u7684\u65b9\u6848\u5f3a\u8c03\u51fa\u6765\uff0c\u5982\u5de6\u56fe\u5c31\u5c06\u300cproduct X\u300d\u7279\u522b\u653e\u5927\uff0cY\u3001Z \u7f29\u5c0f\u3002<\/p>\n<p><center><a href=\"http:\/\/www.zhangxinjun.cn\/wp-content\/uploads\/2014\/12\/7.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-1641\" src=\"http:\/\/www.zhangxinjun.cn\/wp-content\/uploads\/2014\/12\/7.png\" alt=\"7\" width=\"799\" height=\"329\" srcset=\"http:\/\/www.zhangxinjun.cn\/wp-content\/uploads\/2014\/12\/7.png 799w, http:\/\/www.zhangxinjun.cn\/wp-content\/uploads\/2014\/12\/7-300x123.png 300w\" sizes=\"(max-width: 799px) 100vw, 799px\" \/><\/a><\/center><strong>\u3000\u30008\u3001\u5584\u610f\u63d0\u9192 vs. \u7a81\u5140\u786e\u8ba4<\/strong><\/p>\n<p>\u5982\u679c\u4f7f\u7528\u8005\u66f4\u6539\u4e86\u67d0\u4e2a\u9009\u9879\uff0c\u7528\u4e00\u884c\u6587\u5b57\u63d0\u9192\u4ed6\u4eec\u53ef\u4ee5\u300c\u5fa9\u586c\u300d\u5c31\u597d\uff0c\u65e0\u9700\u5927\u8d39\u5468\u7ae0\u8bbe\u8ba1\u300c\u518d\u6b21\u786e\u8ba4\u300d\u7684\u8df3\u51fa\u89c6\u7a97\u3002\u56e0\u4e3a\u591a\u6570\u65f6\u5019\u4f7f\u7528\u8005\u7684\u52a8\u4f5c\u90fd\u5177\u6709\u610f\u8bc6\uff0c\u540e\u8005\u592a\u7a81\u5140\uff0c\u53ef\u80fd\u8ba9\u4f7f\u7528\u8005\u89c9\u5f97\u88ab\u7ea0\u6b63\u800c\u4ea7\u751f\u88ab\u5192\u72af\u7684\u611f\u89c9\u3002<\/p>\n<p><center><a href=\"http:\/\/www.zhangxinjun.cn\/wp-content\/uploads\/2014\/12\/8.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-1642\" src=\"http:\/\/www.zhangxinjun.cn\/wp-content\/uploads\/2014\/12\/8.png\" alt=\"8\" width=\"799\" height=\"329\" srcset=\"http:\/\/www.zhangxinjun.cn\/wp-content\/uploads\/2014\/12\/8.png 799w, http:\/\/www.zhangxinjun.cn\/wp-content\/uploads\/2014\/12\/8-300x123.png 300w\" sizes=\"(max-width: 799px) 100vw, 799px\" \/><\/a><\/center><strong>\u3000\u30009\u3001\u6e05\u695a\u9610\u8ff0\u76ee\u6807\u5ba2\u7fa4<\/strong><\/p>\n<p>\u63cf\u7ed8\u9002\u5408\u4f7f\u7528\u4f60\u670d\u52a1\u6216\u4ea7\u54c1\u7684\u5ba2\u7fa4\uff0c\u53ef\u4ee5\u8fde\u7ed3\u5230\u66f4\u591a\u76f8\u4f3c\u7279\u8d28\u7684\u4eba\uff0c\u540c\u65f6\u4e5f\u8ba9\u4ed6\u4eec\u611f\u53d7\u81ea\u5df1\u7684\u72ec\u7279\u6027\u3002<\/p>\n<p><center><a href=\"http:\/\/www.zhangxinjun.cn\/wp-content\/uploads\/2014\/12\/9.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-1643\" src=\"http:\/\/www.zhangxinjun.cn\/wp-content\/uploads\/2014\/12\/9.png\" alt=\"9\" width=\"799\" height=\"329\" srcset=\"http:\/\/www.zhangxinjun.cn\/wp-content\/uploads\/2014\/12\/9.png 799w, http:\/\/www.zhangxinjun.cn\/wp-content\/uploads\/2014\/12\/9-300x123.png 300w\" sizes=\"(max-width: 799px) 100vw, 799px\" \/><\/a><\/center><strong>\u3000\u300010\u3001\u80af\u5b9a\uff0c\u907f\u514d\u72b9\u8c6b\u4e0d\u51b3<\/strong><\/p>\n<p>\u8bed\u6c14\u5e94\u8be5\u76f4\u63a5\u4e14\u80af\u5b9a\uff0c\u4f18\u67d4\u5be1\u65ad\u662f\u5927\u5fcc\uff0c\u8baf\u606f\u4e2d\u5982\u679c\u51fa\u73b0\u300c\u4e5f\u8bb8\u2026\u2026\u300d\u3001\u300c\u6709\u8da3\u5417?\u300d\u3001\u300c\u60f3\u8981\u5417?\u300d\u7b49\u7591\u95ee\u5b57\u773c\uff0c\u5728\u663e\u793a\u81ea\u4fe1\u4e0e\u5f3a\u8c03\u6743\u5a01\u4e0a\u53ef\u80fd\u8fd8\u6709\u8fdb\u6b65\u7a7a\u95f4\u3002<\/p>\n<p><center><a href=\"http:\/\/www.zhangxinjun.cn\/wp-content\/uploads\/2014\/12\/10.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-1644\" src=\"http:\/\/www.zhangxinjun.cn\/wp-content\/uploads\/2014\/12\/10.png\" alt=\"10\" width=\"799\" height=\"329\" srcset=\"http:\/\/www.zhangxinjun.cn\/wp-content\/uploads\/2014\/12\/10.png 799w, http:\/\/www.zhangxinjun.cn\/wp-content\/uploads\/2014\/12\/10-300x123.png 300w\" sizes=\"(max-width: 799px) 100vw, 799px\" \/><\/a><\/center><strong>\u3000\u300011\u3001\u91c7\u7528\u5f3a\u70c8\u5bf9\u6bd4<\/strong><\/p>\n<p>CTA \u5e94\u8be5\u4e0e\u4f17\u4e0d\u540c\u3002\u8fd0\u7528\u8272\u8c03\u3001\u6df1\u5ea6\u3001\u4e92\u8865\u8272\u7b49\u65b9\u5f0f\uff0c\u5c06 CTA \u8ddf\u5176\u4ed6\u7f51\u9875\u5143\u7d20\u533a\u9694\u5f00\u6765\u3002<\/p>\n<p><center><a href=\"http:\/\/www.zhangxinjun.cn\/wp-content\/uploads\/2014\/12\/111.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-1645\" src=\"http:\/\/www.zhangxinjun.cn\/wp-content\/uploads\/2014\/12\/111.png\" alt=\"11\" width=\"799\" height=\"329\" srcset=\"http:\/\/www.zhangxinjun.cn\/wp-content\/uploads\/2014\/12\/111.png 799w, http:\/\/www.zhangxinjun.cn\/wp-content\/uploads\/2014\/12\/111-300x123.png 300w\" sizes=\"(max-width: 799px) 100vw, 799px\" \/><\/a><\/center><strong>\u3000\u300012\u3001\u4ea7\u54c1\u7684\u8bde\u751f\u5730\u70b9<\/strong><\/p>\n<p>\u8bf4\u660e\u4f60\u3001\u4f60\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u6765\u81ea\u4f55\u5904\uff0c\u5c31\u50cf\u5728\u81ea\u6211\u4ecb\u7ecd\u4e00\u822c\uff0c\u8d4b\u4e88\u4eba\u6027\u5316\u7684\u4eb2\u5207\u611f\u53d7\uff0c\u800c\u4e14\u5f3a\u8c03\u4ea7\u5730\u6216\u8bb8\u4e5f\u4f1a\u5e26\u6765\u54c1\u8d28\u4fdd\u8bc1\u7684\u6548\u679c\u3002<\/p>\n<p><center><a href=\"http:\/\/www.zhangxinjun.cn\/wp-content\/uploads\/2014\/12\/12.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-1646\" src=\"http:\/\/www.zhangxinjun.cn\/wp-content\/uploads\/2014\/12\/12.png\" alt=\"12\" width=\"799\" height=\"329\" srcset=\"http:\/\/www.zhangxinjun.cn\/wp-content\/uploads\/2014\/12\/12.png 799w, http:\/\/www.zhangxinjun.cn\/wp-content\/uploads\/2014\/12\/12-300x123.png 300w\" sizes=\"(max-width: 799px) 100vw, 799px\" \/><\/a><\/center><strong>\u3000\u300013\u3001\u8868\u5355\u95ee\u9898\u8d8a\u7b80\u5355\u8d8a\u597d<\/strong><\/p>\n<p>\u8a3b\u518c\u8868\u5355\u592a\u6742\uff0c\u4f7f\u7528\u8005\u5f80\u5f80\u5bb9\u6613\u4e0d\u8010\u70e6\u800c\u534a\u9014\u653e\u5f03\uff0c\u95ee\u9898\u5c3d\u91cf\u5c11\u800c\u7cbe\u7b80\u3002<\/p>\n<p><center><a href=\"http:\/\/www.zhangxinjun.cn\/wp-content\/uploads\/2014\/12\/13.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-1647\" src=\"http:\/\/www.zhangxinjun.cn\/wp-content\/uploads\/2014\/12\/13.png\" alt=\"13\" width=\"799\" height=\"329\" srcset=\"http:\/\/www.zhangxinjun.cn\/wp-content\/uploads\/2014\/12\/13.png 799w, http:\/\/www.zhangxinjun.cn\/wp-content\/uploads\/2014\/12\/13-300x123.png 300w\" sizes=\"(max-width: 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