{"id":1652,"date":"2014-12-09T10:36:54","date_gmt":"2014-12-09T02:36:54","guid":{"rendered":"http:\/\/www.zhangxinjun.cn\/?p=1652"},"modified":"2014-12-09T10:36:54","modified_gmt":"2014-12-09T02:36:54","slug":"some-top-strategies-for-conversion-optimization","status":"publish","type":"post","link":"http:\/\/www.zhangxinjun.cn\/?p=1652","title":{"rendered":"\u5982\u4f55\u4f18\u5316\u7f51\u9875\u8f6c\u5316\u7387\uff1f"},"content":{"rendered":"<p><center><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/www.yixieshi.com\/uploads\/allimg\/130827\/231A12029-0.jpg\" alt=\"\u5982\u4f55\u4f18\u5316\u7f51\u9875\u8f6c\u5316\u7387\uff1f\uff08\u4e0a\u7bc7\uff09,\u4e92\u8054\u7f51\u7684\u4e00\u4e9b\u4e8b\" width=\"680\" height=\"285\" \/><\/center>\u3000\u3000\u2014\u2014\u2013Facebook\u3001Twitter \u53caQuora \u7528\u6237\u589e\u957f\u56e2\u961f\u7684\u4ea7\u54c1\u5927\u725bAndy 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\u6309\u94aevs. \u6587\u5b57\u94fe\u63a5<\/p>\n<p>\u6309\u94ae\u6bd4\u6587\u5b57\u94fe\u63a5\u80fd\u83b7\u53d6\u66f4\u591a\u7684\u70b9\u51fb\u7387\uff0c\u539f\u56e0\u5f88\u7b80\u5355\uff0c\u56e0\u4e3a\u201c\u66f4\u663e\u773c\u201d\u3002\u5f53\u4f60\u9700\u8981\u7528\u6587\u5b57\u94fe\u63a5\u7684\u5730\u65b9\uff0c\u5c1d\u8bd5\u7528\u6309\u94ae\u53bb\u4ee3\u66ff\u3002\u56e0\u4e3a\u5df2\u7ecf\u6709\u65e0\u6570\u7684\u6d4b\u8bd5\u8bc1\u660e\u4e86\u5c11\u7528\u6587\u5b57\u94fe\u63a5\u80fd\u8ba9CTR\u63d0\u5347 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decoding=\"async\" loading=\"lazy\" src=\"http:\/\/www.yixieshi.com\/uploads\/allimg\/130827\/231A11319-1.jpg\" alt=\"\u5982\u4f55\u4f18\u5316\u7f51\u9875\u8f6c\u5316\u7387\uff1f\uff08\u4e0a\u7bc7\uff09,\u4e92\u8054\u7f51\u7684\u4e00\u4e9b\u4e8b\" width=\"485\" height=\"385\" \/><\/center>\u3000\u3000\u4ece\u7528\u6237\u7684\u89d2\u5ea6\u770b\u6765\uff0c\u7701\u4e8b\u624d\u662f\u738b\u9053\u3002\u5982\u679c\u4f60\u6709\u628a\u63e1\u4f20\u9012\u8db3\u591f\u7684\u4fe1\u606f\u548c\u4ef7\u503c\uff0c\u4f7f\u7528\u6237\u70b9\u51fb\u9996\u5c4f\u7684\u6309\u94ae\uff0c\u5c31\u5e94\u8be5\u8fd9\u4e48\u505a\uff0c\u800c\u4e0d\u8981\u6545\u610f\u7f29\u51cf\u9875\u9762\u5934\u90e8\u5e76\u4f7f\u4fe1\u606f\u5806\u79ef\u5728\u9875\u9762\u4e0b\u65b9\u3002<\/p>\n<p>3. 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\u63d0\u5347\u7f51\u9875\u52a0\u8f7d\u901f\u5ea6<\/p>\n<p>\u843d\u5730\u7f51\u9875\u7684\u901f\u5ea6\u901a\u5e38\u662f\u8f6c\u5316\u7387\u4f18\u5316\u4e2d\u5bb9\u6613\u88ab\u5ffd\u89c6\u4f46\u5374\u975e\u5e38\u91cd\u8981\u7684\u4e00\u4e2a\u73af\u8282\u3002\u8bb8\u591a\u6d4b\u8bd5\u6570\u636e\u8868\u660e\u7f51\u7ad9\u901f\u5ea6\u662f\u81f3\u5173\u91cd\u8981\u7684\u3002\u4f8b\u5982\uff0c2007\u5e74\u4e9a\u9a6c\u900a\u53d1\u5e03\u7684\u4e00\u4e2a\u7814\u7a76\u663e\u793a\u7f51\u7ad9\u6bcf100ms\u7684\u52a0\u8f7d\u5ef6\u8fdf\u5c31\u4f1a\u5bfc\u81f4\u9500\u552e\u989d\u4e0b\u964d1%\u3002\u6233\u8fd9\u91cc\u770b\u66f4\u591a\u5173\u4e8e\u7f51\u7ad9\u901f\u5ea6\u7684\u7814\u7a76\uff1ahttp:\/\/www.conversionmedic.com\/website-performance-optimization\/\u3002\u60f3\u529e\u6cd5\u964d\u4f4e(\u5c24\u5176\u662f\u5173\u952e\u9875\u9762)\u52a0\u8f7d\u65f6\u95f4\uff0c\u4f8b\u5982\u53ef\u4ee5\u51cf\u5c11\u56fe\u7247\/CSS\/ JavaScript\u7b49\u7b49\u7684\u8d1f\u8f7d\u3002\u6216\u8005\u60f3\u529e\u6cd5\u5207\u5206\u9875\u9762\u4e0d\u540c\u7684\u52a0\u8f7d\u9879\uff0c\u8ba9\u5173\u952e\u5143\u7d20\u4f18\u5148\u52a0\u8f7d\u3002\u901a\u8fc7\u5728Facebook \u548c Twitter\u53c2\u52a0\u8fc7\u7684\u8bb8\u591a\u6d4b\u8bd5\uff0c\u6211\u4eb2\u8eab\u770b\u89c1\u4e86\u901f\u5ea6\u63d0\u5347\u80fd\u591f\u5982\u4f55\u663e\u8457\u5730\u63d0\u9ad8\u8f6c\u5316\u7387\u3002\u6211\u771f\u5fc3\u8ba4\u4e3a\u7cdf\u7cd5\u7684\u7f51\u7ad9\u901f\u5ea6\u662f\u5bfc\u81f4MySpace\u6ca1\u843d\u7684\u539f\u56e0\u3002\u60f3\u60f3\u770b\uff0c\u4e00\u4e2a\u901f\u5ea6\u6162\u7684\u7f51\u7ad9\u610f\u5473\u7740\u66f4\u5c11\u7684\u670b\u53cb\u8bf7\u6c42\uff0c\u66f4\u5c11\u7684\u72b6\u6001\u66f4\u65b0\uff0c\u66f4\u5c11\u7684\u56fe\u7247\u4e0a\u4f20\uff0c\u66f4\u5c11\u7684\u5e7f\u544a\u70b9\u51fb\uff0c\u66f4\u5c11\u7684\u9080\u8bf7\u53d1\u9001\uff0c\u7b49\u7b49\uff0c\u7b49\u7b49\u3002\u6240\u6709\u8fd9\u4e9b\u64cd\u4f5c\u90fd\u662f\u5f62\u6210\u793e\u4ea4\u7f51\u7edc\u6548\u5e94\u7684\u79ef\u7d2f\u57fa\u7840\u3002\u7f51\u7ad9\u901f\u5ea6\u963b\u6b62\u4e86\u7f51\u7edc\u6548\u5e94\u7684\u98de\u901f\u52bf\u5934\uff0c\u7531\u6b64\u5bfc\u81f4\u4e86\u8d8a\u6765\u8d8a\u5c11\u7684\u589e\u957f\uff0c\u800c\u589e\u957f\u7684\u51cf\u5c11\u610f\u5473\u7740\u5931\u8d25\u7684\u98ce\u9669\u589e\u52a0\u3002Facebook\u6765\u4e86\uff0c\u5b83\u66f4\u5feb\uff0c\u66f4\u7b80\u5355\uff0c\u800c\u4e14\u6709\u4e86\u66f4\u597d\u7684\u7f51\u7edc\u6548\u5e94\u3002\u901a\u8fc7\u4e13\u6ce8\u4e8e\u6539\u8fdb\u7f51\u7ad9\u901f\u5ea6\u7b49\u5173\u952e\u8981\u7d20\uff0cFacebook\u6253\u4e0b\u6210\u529f\u7684\u57fa\u77f3\u3002<\/p>\n<p>\u8c37\u6b4c\u63d0\u4f9b\u4e86\u4e00\u4e2a\u5f88\u597d\u7684\u7f51\u9875\u901f\u5ea6\u6d4b\u8bd5\u5de5\u5177\uff0c\u4efb\u4f55\u4eba\u90fd\u53ef\u4ee5\u4f7f\u7528\uff1ahttp:\/\/developers.google.com\/speed\/pagespeed\/insights\/\u3002\u5b83\u53ef\u4ee5\u751f\u6210\u8be6\u7ec6\u7684\u62a5\u544a\uff0c\u7ed9\u51fa\u5177\u4f53\u7684\u7f51\u901f\u5efa\u8bae\u3002YSlow\u4e5f\u662f\u53d1\u73b0\u7f51\u901f\u95ee\u9898\u7684\u5f88\u597d\u7684\u5de5\u5177\u3002<\/p>\n<p>\u5982\u679c\u4f60\u662f\u4e00\u4e2aWordPress\u7f51\u7ad9\u7ad9\u4e3b\uff0c\u7f51\u901f\u662f\u4e2a\u73b0\u5b9e\u5b58\u5728\u7684\u95ee\u9898(\u7279\u522b\u662f\u5bf9\u63d2\u4ef6\u91cd\u5ea6\u4f7f\u7528\u7528\u6237)\u3002\u4f60\u53ef\u4ee5\u5c1d\u8bd5\u4f7f\u7528Plugin Performance Profiler\u6765\u67e5\u627e\u63d2\u4ef6\u5bf9\u4e2a\u4eba\u7ad9\u70b9\u7f51\u901f\u7684\u5f71\u54cd\u3002\u5b83\u53ef\u4ee5\u751f\u6210\u5982\u4e0b\u7684\u62a5\u544a\uff0c\u5e2e\u52a9\u4f60\u8bca\u65ad\u6bcf\u4e2a\u63d2\u4ef6\u5bf9\u5ef6\u8fdf\u7684\u5f71\u54cd\u3002<\/p>\n<p><center><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/www.yixieshi.com\/uploads\/allimg\/130827\/231A16419-2.jpg\" alt=\"\u5982\u4f55\u4f18\u5316\u7f51\u9875\u8f6c\u5316\u7387\uff1f\uff08\u4e0a\u7bc7\uff09,\u4e92\u8054\u7f51\u7684\u4e00\u4e9b\u4e8b\" width=\"485\" height=\"297\" \/><\/center>\u3000\u3000\u8c22\u8c22unbounce.com\u63d0\u4f9b\u4e0a\u8ff0\u7f51\u7ad9\u901f\u5ea6\u5206\u6790\u5de5\u5177\u3002(http:\/\/unbounce.com\/conversion-rate-optimization\/how-to-improve-conversions-by-increasing-page-speed-tips-tools\/).<\/p>\n<p>5. \u6807\u9898\uff0c\u5b50\u6807\u9898\uff0c\u6b63\u6587\u6587\u6848<\/p>\n<p>\u80fd\u591f\u5411\u7528\u6237\u4f20\u8fbe\u6838\u5fc3\u4ef7\u503c\u89c2\u7684\u7a81\u51fa\u6807\u9898\u5f88\u91cd\u8981\u3002\u6211\u53ef\u4ee5\u60f3\u8c61\u5982\u679cSquare, Inc.\u53bb\u6389\u4e86\u6ce8\u518c\u8868\u5355\u4e0a\u7684\u201c\u9a6c\u4e0a\u5f00\u59cb\u7ed1\u5b9a\u4fe1\u7528\u5361\u201d(Start accepting credit cards today)\uff0c\u6ce8\u518c\u8f6c\u5316\u7387\u4f1a\u7acb\u9a6c\u4e0b\u964d\u3002<\/p>\n<p><center><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/www.yixieshi.com\/uploads\/allimg\/130827\/231A152X-3.png\" alt=\"\u5982\u4f55\u4f18\u5316\u7f51\u9875\u8f6c\u5316\u7387\uff1f\uff08\u4e0a\u7bc7\uff09,\u4e92\u8054\u7f51\u7684\u4e00\u4e9b\u4e8b\" width=\"680\" height=\"427\" \/><\/center>\u3000\u3000\u5c1d\u8bd5\u5728\u4f60\u7684\u5934\u6761\u91cc\u4f7f\u7528\u5176\u4ed6\u6587\u6848\uff0c\u770b\u770b\u6709\u4ec0\u4e48\u53cd\u54cd\u3002\u5982\u679c\u4f60\u8fd8\u6ca1\u6709\u79ef\u7d2f\u8db3\u591f\u7684\u7528\u6237\u91cf\u6765\u652f\u6301\u7f51\u7ad9\u7684\u5feb\u901fA\/B\u6d4b\u8bd5\uff0c\u90a3\u5c31\u8bd5\u8bd5\u4f7f\u7528Google AdWords \u6216\u8005 Facebook Ads \u4f5c\u4e3a\u6d4b\u8bd5\u6587\u6848\u7684\u5e73\u53f0\uff0c\u627e\u5230\u7528\u6237\u53cd\u54cd\u6700\u597d\u7684\u90a3\u4e00\u4e2a(\u56e0\u4e3a\u4f60\u80fd\u76f8\u5bf9\u5feb\u901f\u5730\u83b7\u5f97\u5927\u91cf\u70b9\u51fb\uff0c\u5c24\u5176\u662fFacebook Ad)\u3002\u5f97\u5230\u6700\u9ad8CTR\u7684Facebook 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src=\"http:\/\/www.yixieshi.com\/uploads\/allimg\/130827\/231A134a-4.jpg\" alt=\"\u5982\u4f55\u4f18\u5316\u7f51\u9875\u8f6c\u5316\u7387\uff1f\uff08\u4e0a\u7bc7\uff09,\u4e92\u8054\u7f51\u7684\u4e00\u4e9b\u4e8b\" width=\"485\" height=\"431\" \/><\/center>\u3000\u3000\u6765\u6e90: http:\/\/www.volusion.com\/<\/p>\n<p>\u4f46\u53e6\u5916\u4e00\u4e2a\u5e7f\u544a\u8ba9\u6211\u770b\u5230\u4e86\u4e0b\u9762\u7684\u843d\u5730\u9875\u3002\u6211\u7684\u7b2c\u4e00\u53cd\u5e94\u5c31\u662f\u60f3\u9a6c\u4e0a\u79bb\u5f00\uff0c\u56e0\u4e3a\u8fd9\u770b\u8d77\u6765\u592a\u590d\u6742\u4e86!\u5f53\u6211\u770b\u5230\u6251\u9762\u800c\u6765\u90fd\u662f\u6587\u5b57\uff0c\u6216\u8005\u770b\u4e0d\u5230\u6570\u636e\u3001\u56fe\u8868\u3001\u8981\u70b9\u5217\u8868\u7b49\u6709\u4ef7\u503c\u4fe1\u606f\u7684\u535a\u5ba2\u6216\u90ae\u4ef6\u7684\u65f6\u5019\uff0c\u90fd\u4f1a\u6709\u540c\u6837\u7684\u60f3\u6cd5\u3002\u8fd9\u4e2a\u7f51\u9875\u5bf9\u6bd4\u7528\u5f97\u5f88\u70c2\u3002\u201c\u8bbf\u8c08\u7f51\u7ad9\u201d\u7684\u5173\u952e\u52a8\u4f5c\u94fe\u63a5\u4e0d\u5982\u4e0a\u9762\u7f51\u7ad9\u201c14\u5929\u514d\u8d39\u8bd5\u7528\u201d\u7684\u9ec4\u8272\u52a8\u4f5c\u6309\u94ae\u660e\u663e\uff1a<\/p>\n<p><center><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/www.yixieshi.com\/uploads\/allimg\/130827\/231A1G01-5.jpg\" alt=\"\u5982\u4f55\u4f18\u5316\u7f51\u9875\u8f6c\u5316\u7387\uff1f\uff08\u4e0a\u7bc7\uff09,\u4e92\u8054\u7f51\u7684\u4e00\u4e9b\u4e8b\" width=\"485\" height=\"525\" \/><\/center>\u3000\u3000\u6765\u6e90\uff1ahttp:\/\/www.webhostingfreereviews.com\/<\/p>\n<p>\u5f53\u7136\uff0c\u8fd9\u4e2a\u9875\u9762\u5448\u73b0\u4e86\u4e00\u4e9b\u884c\u4e3a\u547c\u5524\u5143\u7d20\u3002\u56e0\u4e3a\u4ed6\u4eec\u5728\u5bf9\u4e00\u4e2a\u6602\u8d35\u7684\u5173\u952e\u8bcd\u8fdb\u884c\u7ade\u4ef7\uff0c\u80af\u5b9a\u671f\u671b\u5f97\u5230\u5c3d\u53ef\u80fd\u9ad8\u7684\u6295\u8d44\u56de\u62a5\u7387\u3002\u4f46\u662f\u770b\u5230\u8fd9\u4e48\u5bc6\u96c6\u7684\u6587\u5b57\uff0c\u6211\u786e\u4fe1\u4ed6\u4eec\u7684\u8f6c\u5316\u7387\u4e00\u5b9a\u53d7\u5230\u4e86\u5f71\u54cd\u3002\u5927\u591a\u6570\u60c5\u51b5\u4e0b\uff0c\u5bf9\u4e8e\u7528\u6237\u800c\u8a00\uff0c\u5c11\u5373\u662f\u591a\u3002\u8bb0\u4f4f\uff0c\u4f60\u5e94\u8be5\u5411\u5feb\u9910\u54c1\u724c(In-n-Out)\u5b66\u4e60\u7b80\u4fbf\u5feb\u6377\uff0c\u5c55\u793a\u4ef7\u503c\u660e\u786e\u7684\u5c11\u91cf\u4f18\u79c0\u4ea7\u54c1\uff0c\u800c\u4e0d\u662f\u4e00\u5927\u5806\u8fde\u4f60\u90fd\u96be\u4ee5\u6d88\u5316\u7684\u5783\u573e\u3002<\/p>\n<p>\u60f3\u60f3\u989c\u8272\u5982\u4f55\u5f71\u54cd\u5fc3\u5883\uff0c\u60c5\u7eea\u4e0e\u51b3\u7b56<\/p>\n<p>\u6b63\u5982Colm Tuite\u5728\u201c\u914d\u8272\u6709\u79d1\u5b66\u4f9d\u636e\u5417?\u8fd8\u662f\u7eaf\u7cb9\u4e3b\u89c2\u7684?\u201d\u95ee\u9898\u91cc\u7684\u56de\u7b54\uff0c\u7f51\u7ad9\u914d\u8272\u7684\u8fd0\u7528\u53ef\u4ee5\u5b9a\u4e0b\u9a71\u52a8\u8f6c\u5316\u7684\u57fa\u8c03\u3002\u4e0b\u9762\u662f\u897f\u65b9\u56fd\u5bb6\u7528\u6237\u773c\u4e2d\u989c\u8272\u7684\u542b\u4e49\uff1a<\/p>\n<p><center><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/www.yixieshi.com\/uploads\/allimg\/130827\/231A153I-6.jpg\" alt=\"\u5982\u4f55\u4f18\u5316\u7f51\u9875\u8f6c\u5316\u7387\uff1f\uff08\u4e0a\u7bc7\uff09,\u4e92\u8054\u7f51\u7684\u4e00\u4e9b\u4e8b\" width=\"485\" height=\"574\" \/><\/center>\u3000\u3000\u84dd\u8272\uff1a\u5b89\u5168\uff0c\u6b63\u76f4\uff0c\u6216\u8005\u5b89\u9759\uff0c\u5e73\u548c<\/p>\n<p>\u7eff\u8272\uff1a\u65b0\u9c9c\uff0c\u73af\u4fdd<\/p>\n<p>\u9ec4\u8272\uff1a\u80fd\u91cf\uff0c\u5feb\u6d3b\uff0c\u6216\u8005\u8b66\u544a<\/p>\n<p>\u7d2b\u8272\uff1a\u7075\u6027\uff0c\u5962\u4f88<\/p>\n<p>\u7c89\u8272\uff1a\u6d6a\u6f2b\uff0c\u7f8e\u4e3d\uff0c\u7231\u60c5\uff0c\u654f\u611f<\/p>\n<p>\u770b\u770b\u8fd9\u4e9b\u9610\u91ca\uff0c\u60f3\u60f3\u4f60\u7684\u7f51\u7ad9\u914d\u8272\u5c06\u4f1a\u5982\u4f55\u5f71\u54cd\u8f6c\u5316\u7387\uff0c\u7136\u540e\u8bd5\u8bd5\u770b\u662f\u5426\u9002\u7528\u3002<\/p>\n<p>7. \u56fe\u7247\u4f7f\u7528<\/p>\n<p>\u589e\u52a0\u56fe\u7247\u53ef\u80fd\u4f1a\u964d\u4f4e\u8f6c\u5316\u7387\u3002\u6211\u505a\u8fc7\u51e0\u6b21A\/B\u6d4b\u8bd5\uff0c\u53d1\u73b0\u4e3b\u9875\u7684\u53ef\u70b9\u51fb\u56fe\u7247\u4f1a\u964d\u4f4e\u603b\u6ce8\u518c\u91cf(\u751a\u81f3\u8ba1\u7b9730\u5929\u5185\u56de\u8bbf\u4e5f\u662f\u5982\u6b64\uff0c\u5df2\u6392\u9664\u5148\u524d\u8bbf\u95ee\u6570\u636e)\u3002\u6211\u89c9\u5f97Pinterest\u77e5\u9053\u8fd9\u4e2a\u9053\u7406\uff0c\u6240\u4ee5\u4e0d\u4f1a\u8ba9\u7528\u6237\u5728\u8bf8\u5982\u201c\u7533\u8bf7\u9080\u8bf7\u7801\u201d\u9875\u9762(http:\/\/pinterest.com\/landing\/)\u8df3\u8fc7\u5173\u952e\u52a8\u4f5c\u3002<\/p>\n<p><center><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/www.yixieshi.com\/uploads\/allimg\/130910\/001523F31-1.jpg\" alt=\"\u5982\u4f55\u4f18\u5316\u7f51\u9875\u8f6c\u5316\u7387\uff1f\uff08\u4e2d\u7bc7\uff09,\u4e92\u8054\u7f51\u7684\u4e00\u4e9b\u4e8b\" width=\"485\" height=\"346\" \/><\/center>\u3000\u3000\u6ce8\u610f\u9875\u9762\u5e95\u90e8\u7684\u8f6e\u64ad\u56fe\u63d2\u4ef6\u3002\u5b83\u4eec\u662f\u4e0d\u53ef\u70b9\u51fb\u7684\uff0c\u6240\u4ee5\u7528\u6237\u4e0d\u4f1a\u4ece\u6ce8\u518c\u542f\u52a8\u9875\u8df3\u8f6c\u8d70\u3002\u4ece\u6211\u7684\u7ecf\u9a8c\u6765\u770b\uff0c\u5982\u679c\u8fd9\u4e9b\u56fe\u7247\u53ef\u70b9\u51fb\uff0c\u8be5\u9875\u9762\u7684\u90ae\u4ef6\u5730\u5740\u63d0\u4ea4\u7387\u4f30\u8ba1\u4f1a\u4e0b\u8dcc5%\u3002\u6211\u8fc7\u53bb\u6d4b\u8bd5\u8fc7\u767b\u51fa\u9875\u9762\u7684\u53ef\u70b9\u51fb\u56fe\u7247\u4e0e\u4e0d\u53ef\u70b9\u51fb\u56fe\u7247\uff0c\u5728\u6bcf\u79cd\u60c5\u51b5\u4e0b\uff0c\u4e0d\u53ef\u70b9\u51fb\u56fe\u7247\u7684\u8f6c\u5316\u7387\u90fd\u8981\u9ad85%-7%\uff0c\u800c\u4e14\u6d4b\u8bd5\u7ec4\u7528\u6237\u4e0e\u63a7\u5236\u7ec4\u7528\u6237\u7684\u8d28\u91cf\u662f\u4fdd\u6301\u4e00\u81f4\u7684\u3002<\/p>\n<p>\u56fe\u7247\u540c\u6837\u53ef\u4ee5\u7528\u6765\u63d0\u9ad8\u8f6c\u5316\u7387\u3002\u7f51\u7edc\u8425\u9500\u7684\u5176\u4e2d\u4e00\u4e2a\u8bf4\u6cd5\u662f\u201c\u6709\u9e21\u5c31\u6709\u70b9\u51fb\u201d(Chicks get clicks)(\u201c\u8272\u60c5\u6709\u5e02\u573a\u201d\u7684\u7c97\u4fd7\u8bf4\u6cd5)\u3002\u54a8\u8be2\u516c\u53f8ion interactive\u4e3a\u4e00\u5bb6\u6e38\u620f\u516c\u53f8\u505a\u4e86\u4e00\u6b21\u6d4b\u8bd5\uff0c\u53d1\u73b0\u4e0b\u9762\u7684\u8bbe\u8ba1\u7684\u8f6c\u5316\u7387\u6bd4\u6ca1\u6709\u5f3a\u8c03\u5de8\u4e73\u7684\u540c\u6b3e\u8bbe\u8ba1\u7adf\u7136\u9ad8\u51fa\u4e8635%\u3002<\/p>\n<p><center><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/www.yixieshi.com\/uploads\/allimg\/130910\/0015235242-2.jpg\" alt=\"\u5982\u4f55\u4f18\u5316\u7f51\u9875\u8f6c\u5316\u7387\uff1f\uff08\u4e2d\u7bc7\uff09,\u4e92\u8054\u7f51\u7684\u4e00\u4e9b\u4e8b\" width=\"485\" height=\"178\" \/><\/center>\u3000\u3000\u8fd9\u5c31\u662f\u4e24\u4e2a\u88ab\u6d4b\u8bd5\u7684\u843d\u5730\u9875\uff0c\u53f3\u8fb9\u7684\u9875\u9762\u6ce8\u518c\u7387\u591a\u4e8635%\uff1a<\/p>\n<p><center><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/www.yixieshi.com\/uploads\/allimg\/130910\/001523M15-3.jpg\" alt=\"\u5982\u4f55\u4f18\u5316\u7f51\u9875\u8f6c\u5316\u7387\uff1f\uff08\u4e2d\u7bc7\uff09,\u4e92\u8054\u7f51\u7684\u4e00\u4e9b\u4e8b\" width=\"485\" height=\"251\" \/><\/center>\u3000\u3000\u6765\u6e90\uff1ahttp:\/\/www.neurosciencemarketing.com\/blog\/articles\/sex-sells-sometimes.htm<\/p>\n<p>\u8fd9\u4e0d\u662f\u8bf4\u6240\u6709\u7f51\u7ad9\u90fd\u5e94\u8be5\u5c06\u534a\u88f8\u7f8e\u5973\u653e\u5728\u843d\u5730\u9875\u4e0a(\u4e0d\u7ba1\u662f\u771f\u4eba\u8fd8\u662f\u865a\u62df\u7684)\u3002\u56e0\u4e3a\u8fd9\u4e00\u624b\u6bb5\u663e\u7136\u53ea\u9002\u7528\u4e8e\u6e38\u620f\u5f00\u53d1\u5546\u3002\u6bd4\u5982Zynga\u5c31\u5728\u9ed1\u5e2e\u6218\u4e89(Mafia War)\u7b49\u6e38\u620f\u5e7f\u544a\u4e2d\u6210\u529f\u8fd0\u7528\u4e86\u8fd9\u4e00\u624b\u6cd5\u3002<\/p>\n<p>\u4f46\u901a\u5e38\u6765\u8bf4\uff0c\u901a\u8fc7\u56fe\u7247\u9a71\u52a8\u8f6c\u5316\u7387\u6709\u4e00\u4e9b\u8981\u70b9\uff0c\u7279\u522b\u662f\u9488\u5bf9\u9500\u552e\u4ea7\u54c1\u7684\u7f51\u7ad9\uff1a<\/p>\n<p>\u4f7f\u7528\u9ad8\u8d28\u91cf\u7684\u526a\u8d34\u753b\uff0c\u907f\u514d\u663e\u5f97\u4f4e\u4ef7\u7684\u56fe\u7247<\/p>\n<p>\u5c1d\u8bd5\u56fe\u7247\u65cb\u8f6c\u8f6e\u64ad\u6216360\u5ea6\u56fe\u7247\u65cb\u8f6c<\/p>\n<p>\u9ed8\u8ba4\u653e\u5927\u7684\u4ea7\u54c1\u56fe\u7247\uff0c\u548c\u6d4f\u89c8\u66f4\u591a\u4ea7\u54c1\u7684\u7f29\u7565\u56fe\u94fe\u63a5<\/p>\n<p>\u66f4\u591a\u4fe1\u606f\u89c1\u8fd9\u91cc\uff1ahttp:\/\/conversionxl.com\/how-images-can-boost-your-conversion-rate\/<\/p>\n<p>8. \u63d0\u4f9b\u540d\u4eba\u8ba4\u53ef\/\u5ba2\u6237\u53e3\u7891<\/p>\n<p>\u6709\u65f6\u63d0\u4f9b\u53e3\u7891\u4fe1\u606f\u53ef\u4ee5\u4fc3\u8fdb\u5bf9\u4ea7\u54c1\u6548\u679c\u7684\u8ba4\u53ef\uff0c\u5c24\u5176\u662f\u5bf9\u4e8e\u7535\u5546\u4ea7\u54c1\u3002Mint.com\u5728\u9996\u9875\u4e0a\u5c55\u793a\u4e86\u540d\u4eba\u8ba4\u53ef\u548c\u5ba2\u6237\u53e3\u7891\u3002\u6211\u6ca1\u6709\u5173\u4e8e\u8fd9\u79cd\u65b9\u6848\u6709\u6548\u6027\u7684\u6570\u636e\uff0c\u4f46\u4f60\u53ef\u4ee5\u8003\u8651\u5411\u4ed6\u4eec\u5b66\u4e60\u3002\u53e3\u7891\u4fe1\u606f\u5e76\u4e0d\u662f\u603b\u6709\u7528\u3002\u6bd4\u5982Facebook\u5c31\u4ece\u4e0d\u4f1a\u6807\u699c\u8fd9\u4e2a\uff0c\u4f46\u5bf9\u4e8e\u8d22\u52a1\u670d\u52a1\u7c7b\u4ea7\u54c1\u800c\u8a00\uff0c\u53e3\u7891\u5c31\u5f88\u53ef\u80fd\u662f\u6709\u7528\u7684\u3002<\/p>\n<p><center><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/www.yixieshi.com\/uploads\/allimg\/130910\/0015234413-4.jpg\" alt=\"\u5982\u4f55\u4f18\u5316\u7f51\u9875\u8f6c\u5316\u7387\uff1f\uff08\u4e2d\u7bc7\uff09,\u4e92\u8054\u7f51\u7684\u4e00\u4e9b\u4e8b\" width=\"485\" height=\"291\" \/><\/center>\u3000\u3000\u6765\u6e90: https:\/\/www.mint.com\/<\/p>\n<p>9. \u53d1\u6325\u89c6\u9891\u5bf9\u4ea7\u54c1\u5c55\u793a\u4e0e\u8f6c\u5316\u9a71\u52a8\u7684\u6760\u6746\u4f5c\u7528<\/p>\n<p>\u8fd9\u4e2a\u4e3b\u9898\u662fWilliam-Wai-Wong\u63d0\u51fa\u7684\uff0c\u4ed6\u5bf9\u89c6\u9891\u6d4b\u8bd5\u6709\u7740\u4e30\u5bcc\u6df1\u523b\u7684\u7406\u89e3\u3002\u5f53\u7528\u6765\u89e3\u91ca\u4ea7\u54c1\u548c\u9610\u8ff0\u5176\u4ef7\u503c\u7684\u65f6\u5019\uff0c\u89c6\u9891\u662f\u4e00\u79cd\u91cd\u8981\u7684\u8d44\u4ea7\u3002\u6211\u8ba4\u4e3a\uff0c\u5f53\u4ea7\u54c1\u4e0e\u7528\u6237\u7684\u4e2a\u4eba\u8d22\u52a1\u3001\u5065\u5eb7\u6216\u4e0e\u654f\u611f\u4fe1\u606f\u6709\u5173\u7684\u65f6\u5019\uff0c\u89c6\u9891\u662f\u76f8\u5f53\u6709\u4ef7\u503c\u7684\u3002Dropbox\u4e3b\u9875\u91cc\u6709\u4e00\u4e2a\u89c6\u9891\uff0c\u76f4\u63a5\u653e\u5728\u201c\u4e0b\u8f7dDropbox\u201d\u6309\u94ae\u4e0b\u9762\uff1a<\/p>\n<p><center><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/www.yixieshi.com\/uploads\/allimg\/130910\/0015234158-5.jpg\" alt=\"\u5982\u4f55\u4f18\u5316\u7f51\u9875\u8f6c\u5316\u7387\uff1f\uff08\u4e2d\u7bc7\uff09,\u4e92\u8054\u7f51\u7684\u4e00\u4e9b\u4e8b\" width=\"485\" height=\"388\" \/><\/center>\u3000\u3000Dropbox\u6539\u7248\u4e3a\u57fa\u4e8e\u89c6\u9891\u7684\u843d\u5730\u9875\u662f\u88ab\u5e7f\u6cdb\u79f0\u9053\u7684\u6210\u529f\u6848\u4f8b\u3002Path.com\u4e3a\u9996\u6b21\u8bbf\u95ee\u8005\u81ea\u52a8\u64ad\u653eiPhone\u5e94\u7528\u4ecb\u7ecd\u7684\u65b9\u5f0f\u4e5f\u6811\u7acb\u4e86\u4e00\u4e2a\u597d\u699c\u6837\u3002\u89c6\u9891\u5728Path\u8eab\u4e0a\u662f\u76f8\u5f53\u6709\u7528\u7684\uff0c\u56e0\u4e3a\u7528\u6237\u666e\u904d\u5bf9\u8d8a\u6765\u8d8a\u591a\u7684\u793e\u4ea4\u7f51\u7edc\u611f\u5230\u75b2\u52b3\uff0c\u5e76\u5bf9\u5206\u4eab\u4e2a\u4eba\u4fe1\u606f\u53d8\u5f97\u6108\u52a0\u5c0f\u5fc3\u3002\u800c\u8fd9\u4e2a\u89c6\u9891\u5145\u5206\u5730\u5c55\u793a\u51faPath\u7684\u613f\u666f\u2014\u2014\u4e13\u6ce8\u4e8e\u66f4\u4eb2\u8fd1\u3001\u66f4\u53ef\u63a7\u7684\u670b\u53cb\u5173\u7cfb\u3002\u4e8b\u5b9e\u4e0a\u4ed6\u4eec\u5728\u4e3b\u9875\u4e0a\u63d0\u4f9b\u4e86\u8bb8\u591a\u89c6\u9891\uff1a<\/p>\n<p><center><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/www.yixieshi.com\/uploads\/allimg\/130910\/001523LG-6.jpg\" alt=\"\u5982\u4f55\u4f18\u5316\u7f51\u9875\u8f6c\u5316\u7387\uff1f\uff08\u4e2d\u7bc7\uff09,\u4e92\u8054\u7f51\u7684\u4e00\u4e9b\u4e8b\" width=\"379\" height=\"488\" \/><\/center>\u3000\u3000<strong>\u4f7f\u7528\u89c6\u9891\u7684\u56fd\u9645\u5316\u95ee\u9898\u4e0e\u4ee3\u4ef7<\/strong><\/p>\n<p>\u5728\u8df3\u5230\u5236\u4f5c\u89c6\u9891\u7684\u4e00\u6b65\u524d\u6709\u4e00\u4e9b\u4e8b\u60c5\u662f\u8981\u8003\u8651\u7684\u3002\u9996\u5148\uff0c\u8fd9\u4e9b\u89c6\u9891\u5e76\u4e0d\u4fbf\u5b9c\u3002\u6211\u8ddf\u51e0\u4e2a\u4f9b\u5e94\u5546\u8c08\u8fc7\uff0c1-3\u5206\u949f\u7684\u89c6\u9891\u7684\u5236\u4f5c\u82b1\u8d39\u53ef\u80fd\u4f1a\u8fbe\u5230$5,000\u201320,000\u3002\u5bf9\u4e8e\u4e00\u4e2a\u521b\u4e1a\u56e2\u961f\uff0c\u8fd9\u53ef\u662f\u4e00\u5927\u7b14\u5f00\u9500\u3002\u5728\u505a\u6b64\u51b3\u5b9a\u4e4b\u4e2d\uff0c\u4f60\u5e94\u8be5\u5c3d\u53ef\u80fd\u591a\u5730\u53bb\u5c1d\u8bd5\u5176\u4ed6\u514d\u8d39\u7684\u8f6c\u5316\u7387\u4f18\u5316\u65b9\u6cd5\u3002\u89c6\u9891\u6216\u8bb8\u5e76\u4e0d\u662f\u5fc5\u8981\u7684\uff0c\u4f60\u901a\u8fc7\u5176\u4ed6\u65b9\u6cd5\u4e5f\u80fd\u8fbe\u5230\u8db3\u591f\u7684\u8f6c\u5316\u7387\u4f18\u5316\u3002<\/p>\n<p>\u5176\u6b21\uff0c\u60f3\u60f3\u56fd\u9645\u5316\u7684\u95ee\u9898\u3002\u5982\u679c\u4f60\u51c6\u5907\u6269\u5f20\u5230\u5168\u7403\u7684\u51e0\u4e2a\u56fd\u5bb6\u5730\u533a\uff0c\u4f60\u9700\u8981(1)\u4e3a\u4f60\u7684\u4ea7\u54c1\u89c6\u9891\u7ffb\u8bd1\u6210\u5404\u79cd\u5f53\u5730\u8bed\u8a00\uff0c(2)\u8003\u8651\u5176\u4ed6\u56fd\u5bb6\u4f4e\u5bbd\u5e26\u7f51\u7edc\u5bf9\u89c6\u9891\u64ad\u653e\u5ef6\u65f6\u7684\u5f71\u54cd\u3002\u5bf9\u4e8e\u65e7\u91d1\u5c71\u7684\u7f51\u6c11\u6765\u8bf4\uff0c\u52a0\u8f7d\u4e00\u4e2a\u89c6\u9891\u4e0d\u7b97\u4ec0\u4e48\u3002\u4f46\u4f60\u4e0d\u80fd\u5047\u5b9a\u5df4\u897f\u548c\u5370\u5ea6\u7b49\u5e02\u573a\u7684\u73af\u5883\u4e5f\u8fd9\u4e48\u597d\u3002\u4ed6\u4eec\u7684\u7f51\u7edc\u5efa\u8bbe\u8fd8\u521a\u8d77\u6b65\uff0c\u5bbd\u5e26\u666e\u53ca\u7387\u8fdc\u4e0d\u5982\u6b27\u7f8e\u56fd\u5bb6\u3002\u8bb0\u4f4f\uff0c\u5ef6\u8fdf\u65f6\u95f4\u662f\u8f6c\u5316\u7387\u7684\u81f4\u547d\u56e0\u7d20\u3002\u4e00\u6bb5\u64ad\u653e\u4e0d\u6d41\u7545\u7684\u89c6\u9891\u53ef\u80fd\u610f\u5473\u7740\u9ad8\u653e\u5f03\u7387\u53ca\u4f4e\u6ce8\u518c\u7387\uff0c\u8fd9\u4e24\u4e2a\u6307\u6807\u901a\u5e38\u662f\u9ad8\u5ea6\u76f8\u5173\u7684\u3002\u5728\u4f7f\u7528CRO\u5de5\u5177\u7684\u65f6\u5019\u60f3\u60f3\u8fd9\u4e9b\u540e\u679c\u3002<\/p>\n<p>10. \u5339\u914d\u843d\u5730\u9875\u7684\u610f\u56fe\u4e0e\u5185\u5bb9<\/p>\n<p>\u5f53William Wai Wong\u7b2c\u4e00\u6b21\u52a0\u5165\u672c\u5730\u56e2\u8d2d\u521b\u4e1a\u7f51\u7ad9 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decoding=\"async\" loading=\"lazy\" src=\"http:\/\/www.yixieshi.com\/uploads\/allimg\/130910\/00152324C-7.jpg\" alt=\"\u5982\u4f55\u4f18\u5316\u7f51\u9875\u8f6c\u5316\u7387\uff1f\uff08\u4e2d\u7bc7\uff09,\u4e92\u8054\u7f51\u7684\u4e00\u4e9b\u4e8b\" width=\"485\" height=\"327\" \/><\/center>\u3000\u3000Bloomspot\u5219\u57fa\u4e8e\u5782\u76f4\u5185\u5bb9\uff0c\u91c7\u7528\u4e0e\u6d88\u8d39\u76ee\u6807\u5339\u914d\u7684\u80cc\u666f\u56fe\u4e0e\u6587\u6848\uff0c\u8f6c\u5316\u7387\u5f97\u5230\u663e\u8457\u63d0\u5347\u3002<\/p>\n<p><center><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/www.yixieshi.com\/uploads\/allimg\/130910\/001523E03-8.jpg\" alt=\"\u5982\u4f55\u4f18\u5316\u7f51\u9875\u8f6c\u5316\u7387\uff1f\uff08\u4e2d\u7bc7\uff09,\u4e92\u8054\u7f51\u7684\u4e00\u4e9b\u4e8b\" width=\"485\" height=\"309\" \/><\/center><center><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/www.yixieshi.com\/uploads\/allimg\/130910\/0015234219-9.jpg\" alt=\"\u5982\u4f55\u4f18\u5316\u7f51\u9875\u8f6c\u5316\u7387\uff1f\uff08\u4e2d\u7bc7\uff09,\u4e92\u8054\u7f51\u7684\u4e00\u4e9b\u4e8b\" width=\"485\" height=\"340\" \/><\/center><center><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/www.yixieshi.com\/uploads\/allimg\/130910\/001523B56-10.jpg\" alt=\"\u5982\u4f55\u4f18\u5316\u7f51\u9875\u8f6c\u5316\u7387\uff1f\uff08\u4e2d\u7bc7\uff09,\u4e92\u8054\u7f51\u7684\u4e00\u4e9b\u4e8b\" width=\"485\" height=\"332\" \/><\/center>\u3000\u3000\u6b63\u5982William Wai Wong\u6307\u51fa\u7684\uff0c\u9002\u5408\u7ade\u4e89\u5bf9\u624b\u7684\u4e3b\u6d41\u73a9\u6cd5\u4e0d\u4e00\u5b9a\u9002\u5408\u4f60\u3002\u5b9e\u9645\u4e0a\u4f60\u7684\u73a9\u6cd5\u53ef\u80fd\u6bd4\u4e3b\u6d41\u73a9\u6cd5\u66f4\u7cbe\u660e\u3002<\/p>\n<p>\u7b80\u5316\u6ce8\u518c\u8868\u5355<\/p>\n<p>\u5bf9\u4e8e\u7528\u6237\u6ce8\u518c\u800c\u8a00\uff0c\u6709\u51e0\u4e2a\u5b9e\u8df5\u6548\u679c\u6700\u4f73\u7684\u65b9\u6cd5\u3002\u6211\u66fe\u7ecf\u505a\u5230\u7684\u51e0\u6b21\u6700\u5927\u7684\u5ba2\u6237\u589e\u957f\u5c31\u662f\u901a\u8fc7\u6539\u8fdb\u6ce8\u518c\u8868\u5355\u5b9e\u73b0\u7684\u3002<\/p>\n<p>11. \u53bb\u9664\u4e0d\u5fc5\u8981\u7684\u8868\u5355\u9879<\/p>\n<p>\u6211\u89c9\u5f97\u96c5\u864e\u662f\u4e13\u95e8\u4ea7\u51fa\u53ef\u6015\u7684\u6ce8\u518c\u8868\u5e76\u8981\u6c42\u5197\u4f59\u4fe1\u606f\u7684\u50bbX\u4e4b\u4e00\u3002\u770b\u770b\u8fd9\u4e2a\u7533\u8bf7\u90ae\u7bb1\u8d26\u53f7\u7684\u6ce8\u518c\u8868\u5355\uff1a<\/p>\n<p><center><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/www.yixieshi.com\/uploads\/allimg\/130910\/0015236193-11.jpg\" alt=\"\u5982\u4f55\u4f18\u5316\u7f51\u9875\u8f6c\u5316\u7387\uff1f\uff08\u4e2d\u7bc7\uff09,\u4e92\u8054\u7f51\u7684\u4e00\u4e9b\u4e8b\" width=\"450\" height=\"560\" \/><\/center>\u3000\u3000\u6765\u6e90: http:\/\/www.unmatchedstyle.com<\/p>\n<p>\u4ed6\u4eec\u5e76\u4e0d\u9700\u8981\u7528\u6237\u586b\u5199\u6027\u522b\u548c\u751f\u65e5\u3002\u8fd9\u7c7b\u6570\u636e\u5b8c\u5168\u662f\u4e3a\u4e86\u96c5\u864e\u81ea\u5df1\u7684\u5229\u76ca\uff0c\u56e0\u4e3a\u4ed6\u4eec\u53ef\u4ee5\u4f7f\u7528\u8fd9\u4e9b\u6570\u636e\u6765\u505a\u5b9a\u5411\u5e7f\u544a\u3002\u5bf9\u4e8e\u540c\u4e00\u4e2aIP\u5730\u5740\u7684\u7b2c\u4e00\u6b21\u6ce8\u518c\uff0c\u4ed6\u4eec\u53ef\u4ee5\u6452\u5f03\u9a8c\u8bc1\u7801(\u9a8c\u8bc1\u7801\u5931\u8d25\u7387\u901a\u5e38\u80fd\u670910%)\u3002\u5bf9\u4e8e\u540c\u4e00\u4e2aIP\u51e0\u5206\u949f\u4e4b\u5185\u7684\u4e8c\u6b21\u6ce8\u518c\u624d\u9700\u8981\u8bc6\u522b\u9a8c\u8bc1\u7801\uff0c\u56e0\u4e3a\u90a3\u53ef\u80fd\u662f\u673a\u5668\u5728\u5c1d\u8bd5\u6279\u91cf\u6ce8\u518c\u3002\u4f46\u4e00\u4e2aIP\u7684\u9996\u6b21\u6ce8\u518c\u51e0\u4e4e\u53ef\u4ee5\u65ad\u5b9a\u662f\u4e00\u4e2a\u771f\u5b9e\u7528\u6237\u800c\u4e0d\u662f\u673a\u5668\uff0c\u56e0\u6b64\u4e0d\u5e94\u8be5\u8ba9\u4ed6\u4eec\u586b\u5199\u9a8c\u8bc1\u7801\u3002\u66f4\u4e0d\u7528\u8bf4\u8fd9\u4e2a\u8868\u5355\u8fd9\u4e48\u957f\uff0c\u5173\u952e\u7684\u884c\u4e3a\u547c\u5524\u90fd\u5728\u9996\u5c4f\u4ee5\u4e0b\u3002<\/p>\n<p>12. \u81ea\u52a8\u586b\u5145\u8868\u5355\uff0c\u4f7f\u7528\u884c\u5185\u9a8c\u8bc1<\/p>\n<p>Twitter\u5728\u6ce8\u518c\u8868\u9a8c\u8bc1\u4e0e\u81ea\u52a8\u586b\u5145\u4e0a\u505a\u5f97\u5f88\u597d\u3002\u4e3b\u9875\u5f00\u59cb\u65f6\u4f60\u53ea\u9700\u8f93\u5165\u4f60\u7684\u59d3\u540d\uff0c\u90ae\u7bb1\u5730\u5740\u4e0e\u5bc6\u7801\u3002\u5f53\u4f60\u70b9\u51fb\u63d0\u4ea4\u6309\u94ae\u4ee5\u540e\uff0c\u4ed6\u4eec\u4f1a\u5f15\u5bfc\u4f60\u5230\u6ce8\u518c\u7b2c\u4e8c\u9875\uff0c\u4e0a\u9762\u6709\u63d0\u4f9b\u5efa\u8bae\u7684\u8868\u5355\u9879(\u4f8b\u5982\u9009\u62e9\u7528\u6237\u540d)\uff0c\u4ee5\u53ca\u5176\u5b83\u4f60\u5df2\u7ecf\u586b\u5199\u6b63\u786e\u7684\u9a8c\u8bc1\u4fe1\u606f\uff1a<\/p>\n<p><center><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/www.yixieshi.com\/uploads\/allimg\/130910\/0015233Y8-12.jpg\" alt=\"\u5982\u4f55\u4f18\u5316\u7f51\u9875\u8f6c\u5316\u7387\uff1f\uff08\u4e2d\u7bc7\uff09,\u4e92\u8054\u7f51\u7684\u4e00\u4e9b\u4e8b\" width=\"485\" height=\"381\" \/><\/center>\u3000\u3000\u7136\u540e\u4ed6\u4eec\u4f7f\u7528\u4e00\u4e2a\u7b80\u5355\u7684\u7b97\u6cd5\u6765\u63a8\u8350\u7528\u6237\u540d\u3002\u7528\u6237\u53ef\u4ee5\u76f4\u63a5\u70b9\u51fb\u9009\u62e9\u3002\u5047\u5982\u4f60\u6709\u4e00\u4e2a\u7c7b\u4f3cMelissa Anderson\u8fd9\u79cd\u70c2\u5927\u8857\u7684\u540d\u5b57\uff0c\u4f60\u53ef\u80fd\u662f\u7b2c53\u4e2a\u7528\u8fd9\u540d\u5b57\u6ce8\u518cTwitter\u7684\u4eba\uff0c\u80af\u5b9a\u4e0d\u53ef\u80fd\u518d\u7528anderson.melissa, melissa.anderson, melissa1\u2026\u7b49\u59d3\u540d\u6392\u5217\uff0c\u56e0\u4e3a\u8fd9\u4e9b\u65e9\u5c31\u88ab\u7528\u8fc7\u3002Twitter\u4f1a\u5728\u672a\u88ab\u5360\u7528\u7684\u7528\u6237\u540d\u4e2d\u7ed9\u4f60\u63a8\u8350\u4e00\u4e2a\u3002\u8fd9\u6837\u5c31\u80fd\u63d0\u9ad8\u6ce8\u518c\u7387\u3002<\/p>\n<p>13. 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\u8d26\u53f7\u767b\u5f55\u201d\u7684\u6ce8\u518c\u9009\u9879\u3002Mixcloud\u58f0\u79f0\u901a\u8fc7\u4f7f\u7528Facepile\u548cFacebook\u8d26\u53f7\u767b\u5f55\uff0c\u4ed6\u4eec\u6ce8\u518c\u7684\u8f6c\u5316\u7387\u589e\u957f\u4e86200%-300%( http:\/\/www.netmagazine.com\/news\/report-f8-london-part-2-111504)\u3002\u5c3d\u7ba1\u5927\u591a\u6570\u7684\u7f51\u7ad9\u4e0d\u4f1a\u6709\u540c\u6837\u7684\u63d0\u5347\u6548\u679c\uff0c\u4f46\u6839\u636e\u6211\u4e0e\u5176\u4ed6\u5f00\u53d1\u8005\u548c\u8bbe\u8ba1\u5e08\u7684\u4ea4\u6d41\u6765\u770b\uff0c\u5e26\u6709Facepile\u7684\u6ce8\u518c\u6309\u94ae\u80fd\u5e26\u676520%-50%\u7684\u6ce8\u518c\u589e\u957f\u7387\u3002\u4ee5\u4e0b\u662fDigg\u7684\u505a\u6cd5\uff1a<\/p>\n<p><center><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/www.yixieshi.com\/uploads\/allimg\/130910\/0015233149-13.jpg\" alt=\"\u5982\u4f55\u4f18\u5316\u7f51\u9875\u8f6c\u5316\u7387\uff1f\uff08\u4e2d\u7bc7\uff09,\u4e92\u8054\u7f51\u7684\u4e00\u4e9b\u4e8b\" width=\"485\" height=\"312\" \/><\/center>\u3000\u3000Hipmunk\u5728\u8fd9\u65b9\u9762\u4e5f\u505a\u5f97\u5f88\u597d\uff0c\u4ed6\u4eec\u5728\u6ce8\u518c\u5bf9\u8bdd\u6846\u4e2d\u63d0\u4f9b\u4e86\u793e\u4ea4\u767b\u5f55\u9009\u9879\uff1a<\/p>\n<p><center><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/www.yixieshi.com\/uploads\/allimg\/130910\/0015231052-14.jpg\" alt=\"\u5982\u4f55\u4f18\u5316\u7f51\u9875\u8f6c\u5316\u7387\uff1f\uff08\u4e2d\u7bc7\uff09,\u4e92\u8054\u7f51\u7684\u4e00\u4e9b\u4e8b\" width=\"485\" height=\"309\" \/><\/center>\u3000\u3000\u4f60\u53ef\u80fd\u60f3\u8981\u770b\u4e00\u4e0b\u901a\u8fc7\u4e0d\u540c\u793e\u4ea4\u7f51\u7edc\u8d26\u53f7\u6ce8\u518c\u7684\u7528\u6237\u7684\u540e\u7eed\u4ef7\u503c\u5982\u4f55\u3002\u901a\u5e38\u53ef\u4ee5\u53d1\u73b0\u6765\u81eaFacebook\u6216\u8005\u5176\u4ed6\u9009\u9879\u7684\u5355\u4e2a\u7528\u6237\u4ef7\u503c\u5b58\u5728\u5dee\u522b\u3002\u6839\u636e\u7528\u6237\u4ea7\u751f\u7684\u4ef7\u503c\u518d\u6765\u8003\u8651\u4e3b\u63a8\u54ea\u4e00\u79cd\u793e\u4ea4\u7f51\u7ad9\u6ce8\u518c\u6309\u94ae\u3002<\/p>\n<p>\u6b64\u5916\uff0c\u4f60\u8fd8\u53ef\u4ee5\u6839\u636e\u7528\u6237\u8bbf\u95ee\u6765\u6e90\u6765\u805a\u7126\u5448\u73b0\u67d0\u4e00\u4e2a\u793e\u4ea4\u6ce8\u518c\u6309\u94ae\u3002\u6bd4\u5982\uff0c\u5f53\u6211\u901a\u8fc7Facebook\u4e0a\u7684\u94fe\u63a5\u8bbf\u95ee\u4e86Hipmunk\u65f6\uff0c\u6211\u4f1a\u6d4b\u8bd5\u4ee5Facebook\u8d26\u53f7\u8fde\u63a5\u4e3a\u4e3b\u8981\u6ce8\u518c\u6e20\u9053\u7684\u9875\u9762\u3002\u56e0\u4e3a\u6ce8\u518c\u8fc7\u7a0b\u53d1\u751f\u5728\u7528\u6237\u6765\u6e90\u7f51\u7ad9\u7684\u76f8\u5173\u80cc\u666f\u4e0b\uff0c\u8fd9\u79cd\u65b9\u6cd5\u6216\u8bb8\u53ef\u4ee5\u4f18\u5316\u6ce8\u518c\u7387\u3002<\/p>\n<p>\u7535\u5b50\u90ae\u4ef6\u8425\u9500<\/p>\n<p>\u5b9a\u4e49\uff1a\u5411\u8ba2\u9605\u7528\u6237\u53d1\u9001\u4e1a\u52a1\u90ae\u4ef6\uff0c\u6216\u7fa4\u53d1\u90ae\u4ef6\u3002<\/p>\n<p>\u8f6c\u5316\u6307\u6807\uff1a\u4ece\u90ae\u4ef6\u8425\u9500\u7684\u89d2\u5ea6\u6765\u8bf4\uff0c\u8f6c\u5316\u6307\u6807\u901a\u5e38\u7531\u90ae\u4ef6\u91cc\u6307\u5411(\u542b\u6709\u6700\u7ec8\u8f6c\u5316\u52a8\u4f5c\u7684)\u76ee\u6807\u9875\u7684\u70b9\u51fb\u6765\u5b9a\u4e49\u7684\u3002\u5728\u8fd9\u91cc\u6211\u4eec\u8bb2\u8bb2\u4e3a\u4e86\u83b7\u53d6\u5c3d\u53ef\u80fd\u4f18\u5316\u70b9\u51fb\u7684\u8f6c\u5316\u6f0f\u6597\u7684\u53ef\u53d6\u529e\u6cd5\u3002\u6362\u53e5\u8bdd\u8bf4\uff0c\u90ae\u4ef6\u7684\u8f6c\u5316\u4f18\u5316\u5c31\u662f\u589e\u52a0\u70b9\u51fb\u8df3\u8f6c\u5230\u4f60\u7684\u7f51\u7ad9\u6216\u79fb\u52a8\u5e94\u7528\u7684\u6536\u4ef6\u4eba\u6bd4\u4f8b\u3002<\/p>\n<p><strong>14. \u6807\u9898\u884c\u4e0e\u53d1\u9001\u4eba\u5730\u5740<\/strong><\/p>\n<p>\u60f3\u4f18\u5316\u90ae\u4ef6\u8f6c\u5316\u7387\uff0c\u9996\u5148\u5efa\u8bae\u4f60\u9488\u5bf9\u8fd9\u4e24\u9879\u8fdb\u884c\u6d4b\u8bd5\u3002\u5728\u6807\u9898\u884c\u91cc\uff0c\u4f60\u53ef\u4ee5\u8bd5\u8bd5\u4f7f\u7528\u4e0d\u540c\u7684\u6807\u9898\u957f\u5ea6(\u957f\u6807\u9898\u6216\u77ed\u6807\u9898)\uff0c\u4ee5\u53ca\u50cf\u201c\u72ec\u4e00\u65e0\u4e8c\u201d\u8fd9\u6837\u7684\u63cf\u8ff0\u8bcd\u8bed\u3002\u5728\u8fd9\u4e2a\u6848\u4f8b\u91cc\uff0c\u8fd9\u4e2a\u5ba2\u6237\u4f7f\u7528\u7684\u957f\u6807\u9898\u5305\u542b\u4e86\u8be6\u7ec6\u7684\u63cf\u8ff0\u4ee5\u53ca\u5f15\u4eba\u6ce8\u76ee\u7684\u63cf\u8ff0\u8005\uff0c\u4ece\u800c\u4ee4\u90ae\u4ef6\u6253\u5f00\u7387\u589e\u52a0\u4e868.2%\u3002<\/p>\n<p>\u5176\u4ed6\u4f18\u5316\u65b9\u6cd5\u5305\u62ec\u4f7f\u7528\u793e\u4ea4\u4fe1\u606f\u3002\u4f8b\u5982\uff0cSummify\u4ee5\u5353\u8d8a\u7684\u7cbe\u9009\u90ae\u4ef6\u8457\u79f0\u3002\u4ed6\u4eec\u6574\u5408\u4f60\u6240\u6709\u7684\u793e\u4ea4\u7f51\u7ad9\u7684\u5934\u6761\u6545\u4e8b(LinkedIn + Twitter + Facebook)\uff0c\u505a\u6210\u6bcf\u65e5\u7cbe\u9009\u90ae\u4ef6\u53d1\u9001\u7ed9\u4f60\u3002\u5728\u6807\u9898\u884c\u91cc\uff0c\u4ed6\u4eec\u5217\u51fa\u4e86\u4f60\u7684\u793e\u4ea4\u8054\u7cfb\u4eba\u7684\u540d\u5b57\u6765\u63d0\u9ad8\u6253\u5f00\u7387\u3002\u6807\u9898\u53ef\u4ee5\u662f\u201c\u4e0b\u5217\u662f\u6765\u81eaJohn Smith, Sally Jones, \u548cRob Johnson\u7684\u70ed\u95e8\u52a8\u6001\u201d(\u8fd9\u4e9b\u4eba\u53ef\u80fd\u662f\u6211\u5728Facebook\/Twitter\/LinkedIn\u4e0a\u7684\u670b\u53cb\u6216\u8054\u7cfb\u4eba)\u3002\u503c\u5f97\u4e00\u63d0\u7684\u662f\uff0c\u7528\u6237\u5bf9\u8fd9\u79cd\u4f53\u9a8c\u8868\u793a\u8ba4\u53ef\uff0c\u56e0\u4e3a\u4e2a\u4eba\u5316\u7684\u4fe1\u606f\u8ba9\u7528\u6237\u611f\u77e5\u5230\u90ae\u4ef6\u548c\u81ea\u5df1\u6709\u5173\u7cfb\uff1a<\/p>\n<p><center><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/www.yixieshi.com\/uploads\/allimg\/130918\/00053B139-1.jpg\" alt=\"\u5982\u4f55\u4f18\u5316\u7f51\u9875\u8f6c\u5316\u7387\uff1f\uff08\u4e0b\u7bc7\uff09,\u4e92\u8054\u7f51\u7684\u4e00\u4e9b\u4e8b\" width=\"485\" height=\"232\" \/><\/center>\u3000\u3000\u540c\u65f6\uff0c\u4f60\u5e94\u8be5\u907f\u514d\u50cf\u201cno-response@company.com\u201c\u4e00\u6837\u7684\u53d1\u4ef6\u5730\u5740\u3002\u7528\u6237\u5df2\u7ecf\u4e60\u60ef\u5c06\u8fd9\u79cd\u975e\u4e2a\u4eba\u7684\u53d1\u9001\u5730\u5740\u770b\u4f5c\u5783\u573e\u8d26\u53f7\u3002\u4f60\u5e94\u8be5\u5c3d\u53ef\u80fd\u4f7f\u7528\u5305\u542b\u4e2a\u4eba\u5316\u4fe1\u606f\u7684\u6807\u9898\u884c\uff0c\u53cd\u590d\u6d4b\u8bd5\u6765\u5b9e\u73b0\u66f4\u9ad8\u7684\u6253\u5f00\u7387\u3002<\/p>\n<p><strong>15. 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HTML<\/strong><\/p>\n<p>\u8bb8\u591a\u8bbe\u8ba1\u5e08\u548c\u5f00\u53d1\u4eba\u5458\u9677\u5165\u4e86\u8bd5\u56fe\u6253\u9020\u5b8c\u7f8e\u8bbe\u8ba1\u7684\u7535\u5b50\u90ae\u4ef6\u7684\u602a\u5708\u3002\u4f46\u7f51\u9875\u8bbe\u8ba1\u76f8\u540c\u7684\u89c4\u5219\u5e76\u4e0d\u9002\u7528\u4e8e\u7535\u5b50\u90ae\u4ef6\u3002\u5728\u8bb8\u591a\u60c5\u51b5\u4e0b\uff0c\u7eaf\u6587\u672c\u7535\u5b50\u90ae\u4ef6\u6bd4HTML\u7535\u5b50\u90ae\u4ef6\u597dN\u591a\u500d\uff0c\u56e0\u4e3a\u4e0d\u540c\u7684\u7535\u5b50\u90ae\u4ef6\u5ba2\u6237\u7aef\u7684HTML\u6e32\u67d3\u53ef\u4ee5\u76f8\u5dee\u5f88\u5927(\u4ece\u4e00\u4e2a\u5ba2\u6237\u7aef\u5230\u53e6\u4e00\u4e2a\u5ba2\u6237\u7aef\uff0c\u4f60\u7684\u8bbe\u8ba1\u4e5f\u53ef\u80fd\u5f7b\u5e95\u88ab\u6bc1)\uff0c\u5e76\u4e14\u4e1a\u52a1\u7c7b\u90ae\u4ef6\u901a\u5e38\u5c31\u662f\u4e3a\u4e86\u5b9e\u73b0\u4e00\u6b21\u70b9\u51fb(\u4f8b\u5982\uff0cFacebook\u7684\u90ae\u4ef6\u901a\u77e5\u4f60\u6709\u4eba\u7ed9\u4f60\u7559\u8a00)\u3002\u4f60\u53ef\u4ee5\u8bd5\u8bd5\u770b\u7eaf\u6587\u672c\u662f\u5426\u4f18\u4e8eHTML\u3002<\/p>\n<p><strong>17. \u9009\u62e9\u53d1\u9001\u90ae\u4ef6\u7684\u5408\u9002\u65f6\u673a<\/strong><\/p>\n<p>\u9009\u62e9\u5728\u6b63\u786e\u7684\u65e5\u671f\u548c\u65f6\u95f4\u53d1\u9001\u90ae\u4ef6\u662f\u6781\u4e3a\u91cd\u8981\u7684\uff0c\u5c24\u5176\u662f\u53d1\u9001\u6bcf\u65e5\/\u5468\/\u6708\u7cbe\u9009\u7c7b\u90ae\u4ef6\u3002\u4e0b\u9762\u662f\u901a\u5e38\u60c5\u51b5\u4e0b\u4e00\u5c01\u90ae\u4ef6\u53d1\u9001\u540e\u7684\u6253\u5f00\/\u70b9\u51fb\u8870\u51cf\u66f2\u7ebf\u3002<\/p>\n<p><center><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/www.yixieshi.com\/uploads\/allimg\/130918\/0005364451-2.jpg\" alt=\"\u5982\u4f55\u4f18\u5316\u7f51\u9875\u8f6c\u5316\u7387\uff1f\uff08\u4e0b\u7bc7\uff09,\u4e92\u8054\u7f51\u7684\u4e00\u4e9b\u4e8b\" width=\"485\" height=\"230\" \/><\/center>\u3000\u3000\u6765\u6e90: http:\/\/www.ryansolutions.com\/blog\/2012\/three-core-principles-behind-successful-email-optimization\/<\/p>\n<p>\u4e00\u822c\u6765\u8bf4\uff0c\u4f60\u53ef\u4ee5\u9884\u671f90%\u7684\u70b9\u51fb\/\u6253\u5f00\u53d1\u751f\u5728\u90ae\u4ef6\u53d1\u9001\u540e\u768448\u5c0f\u65f6\u4e4b\u5185\uff0c\u800c80%\u7684\u6253\u5f00\/\u70b9\u51fb\u90fd\u4f1a\u53d1\u751f\u572824\u5c0f\u65f6\u4e4b\u5185\u3002<\/p>\n<p>\u540c\u65f6\u4f60\u8981\u8003\u8651\u53d1\u9001\u90ae\u4ef6\u5f53\u5929\u5185\u7684\u65f6\u95f4\u6bb5\u3002MailChimp\u505a\u4e86\u4e00\u9879\u4ee4\u4eba\u60ca\u8bb6\u7684\u7814\u7a76\uff0c\u4e3b\u9898\u5c31\u662f\u4e00\u5929\u7684\u90ae\u4ef6\u6253\u5f00\/\u70b9\u51fb\u6d3b\u52a8\u7684\u6700\u4f73\u65f6\u95f4\uff1a<\/p>\n<p><center><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/www.yixieshi.com\/uploads\/allimg\/130918\/00053BR9-3.jpg\" alt=\"\u5982\u4f55\u4f18\u5316\u7f51\u9875\u8f6c\u5316\u7387\uff1f\uff08\u4e0b\u7bc7\uff09,\u4e92\u8054\u7f51\u7684\u4e00\u4e9b\u4e8b\" width=\"485\" height=\"225\" \/><\/center>\u3000\u3000\u5982\u56fe\u6240\u793a\uff0c\u6253\u5f00\/\u70b9\u51fb\u7684\u6700\u4f73\u65f6\u95f4\u662f\u5f53\u5730\u65f6\u95f4\u7684\u4e0b\u53482-5\u70b9\u3002\u5982\u679c\u4f60\u8ba1\u5212\u53d1\u9001\u6bcf\u5468\u6216\u6bcf\u6708\u7cbe\u9009\u90ae\u4ef6\u7ed9\u7528\u6237\uff0c\u786e\u4fdd\u4e0d\u8981\u5728\u5348\u591c\u9001\u5230\u5bf9\u65b9\u7684\u6536\u4ef6\u7bb1\uff0c\u90ae\u4ef6\u7684\u4f5c\u7528\u4f1a\u660e\u663e\u51cf\u5f31\u3002\u770b\u770b\u8fd9\u7bc7\u5173\u4e8e\u7535\u5b50\u90ae\u4ef6\u4f18\u5316\u7684\u535a\u5ba2\u6587\u7ae0\uff0c\u91cc\u9762\u6709\u66f4\u591a\u6765\u81eaMailChimp\u7684\u5efa\u8bae\uff1a http:\/\/kb.mailchimp.com\/article\/when-is-the-best-time-to-send-emails\/<\/p>\n<p>Facebook\u5e7f\u544a<\/p>\n<p>\u5b9a\u4e49\uff1a\u5728Facebook\u7f51\u9875\/\u5e94\u7528\u7a0b\u5e8f\u548c\u5916\u90e8\u7f51\u7ad9\u4e0a\u7684Facebook\u63a8\u5e7f\u3002<\/p>\n<p>\u8f6c\u5316\u6307\u6807\uff1a\u5728\u5927\u591a\u6570\u60c5\u51b5\u4e0b\uff0c\u5e7f\u544a\u5546\u5e0c\u671b\u4eba\u4eec\u201c\u8d5e\u201d\u4ed6\u4eec\u7684\u7f51\u9875\u6216\u5b89\u88c5\u4ed6\u4eec\u7684\u5e94\u7528\u7a0b\u5e8f(\u5982\uff0cZynga\u51fa\u54c1\u7684\u6e38\u620f)\u3002\u6709\u65f6\u5019\uff0c\u5e7f\u544a\u4e3b\u4e3a\u4e86\u83b7\u5f97\u5efa\u7acb\u7535\u5b50\u90ae\u4ef6\u6570\u636e\u5e93\u90a3\u6837\u7684\u5148\u53d1\u4f18\u52bf\uff0c\u4f1a\u5f15\u5bfc\u7528\u6237\u5230\u4ed6\u4eec\u7684Facebook\u9875\u9762\u7684\u5b9a\u5236\u680f\u76ee\u3002\u4ee5\u4e0b\u662f\u601d\u8003\u4f18\u5316Facebook\u5e7f\u544a\u8f6c\u5316\u7387\u6f0f\u6597\u65f6\u9996\u5148\u9700\u8981\u8003\u8651\u7684\u56e0\u7d20\u3002<\/p>\n<p><strong>18. \u56fd\u5bb6\u5b9a\u4f4d<\/strong><\/p>\n<p>\u8fd9\u662f\u76ee\u524d\u4e3a\u6b62\u8bbe\u7acbFacebook\u5e7f\u544a\u65f6\u6700\u9700\u8981\u8003\u8651\u7684\u56e0\u7d20\u3002\u5728\u7f8e\u56fd\u4e00\u4e2a\u8f6c\u5316\u7684\u6210\u672c\u53ef\u80fd\u662f\u5176\u4ed6\u56fd\u5bb6\u76845-10\u500d\uff0c\u5305\u62ec\u82f1\u56fd\u548c\u52a0\u62ff\u5927\u7b49\u5176\u4ed6\u82f1\u8bed\u5e02\u573a\u3002\u8fd9\u4e3b\u8981\u662f\u53d7\u4f9b\u5e94\u5546\u65b9\u9762\u7684\u5f71\u54cd\uff0c\u7f8e\u56fd\u4e4b\u5916\u7684\u56fd\u5bb6\u8fdb\u884c\u62db\u6807\u7684\u5e7f\u544a\u4e3b\u8f83\u5c11\u3002\u7136\u800c\uff0c\u968f\u7740\u5176\u4ed6\u56fd\u5bb6\u7684\u5e7f\u544a\u9700\u6c42\u589e\u52a0\uff0cFacebook\u7684\u56fd\u9645\u5e7f\u544a\u5e93\u5b58\u5c06\u7ee7\u7eed\u53d7\u5230\u7f29\u51cf\uff0c\u5e76\u4e14\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\u4f1a\u6709\u4ef7\u683c\u6ce2\u52a8\u3002\u4e00\u5b9a\u8981\u57fa\u4e8e\u56fd\u5bb6\u8bbe\u7f6e\u5355\u72ec\u7684\u5e7f\u544a\u6d3b\u52a8\/\u7ec6\u5206\u5e02\u573a\uff0c\u8fd9\u6837\u5c31\u53ef\u4ee5\u9488\u5bf9\u6bcf\u4e2a\u533a\u57df\u72ec\u7acb\u4f18\u5316\u3002<\/p>\n<p><strong>19. \u5e7f\u544a\u521b\u610f(\u6807\u9898\uff0c\u56fe\u7247\uff0c\u4ecb\u7ecd)\u4e0e\u56fe\u7247\u8f6e\u6362<\/strong><\/p>\n<p>\u6709\u4e9b\u56fe\u7247\u4f1a\u83b7\u5f97\u66f4\u9ad8\u7684CTR\uff0c\u4f46\u8f6c\u5316\u7387\u8f83\u4f4e\uff0c\u800c\u5176\u4ed6\u56fe\u7247\u4f1a\u83b7\u5f97\u4f4e\u70b9\u51fb\u9ad8\u8f6c\u5316\u3002\u4e0b\u9762\u662f\u4e00\u4e2aAdParlor\u63d0\u4f9b\u7684\u4f8b\u5b50\uff1a<\/p>\n<p><center><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/www.yixieshi.com\/uploads\/allimg\/130918\/0005364034-4.jpg\" alt=\"\u5982\u4f55\u4f18\u5316\u7f51\u9875\u8f6c\u5316\u7387\uff1f\uff08\u4e0b\u7bc7\uff09,\u4e92\u8054\u7f51\u7684\u4e00\u4e9b\u4e8b\" width=\"336\" height=\"285\" \/><\/center>\u3000\u3000\u5de6\uff1a\u4f4eCTR\uff0c\u9ad8CVR \u53f3\uff1a\u9ad8CTR\uff0c\u4f4eCVR<\/p>\n<p>\u8bf7\u786e\u4fdd\u5e7f\u544a\u6587\u5b57\u4e0e\u4f60\u7684\u4ea7\u54c1\u548c\u4e4b\u540e\u7684\u843d\u5730\u9875\u662f\u76f8\u5173\u7684\u3002\u4f60\u8fd8\u9700\u8981\u7ecf\u5e38\u8f6e\u6362\u56fe\u50cf\uff0c\u56e0\u4e3aFacebook\u7684\u5e7f\u544a\u70b9\u51fb\u7387\u901a\u5e38\u4f1a\u5feb\u901f\u8870\u51cf\uff0c\u539f\u56e0\u662f\u4f60\u7684\u5e7f\u544a\u5f80\u5f80\u4e00\u904d\u53c8\u4e00\u904d\u5730\u5448\u73b0\u7ed9\u540c\u4e00\u6279\u7528\u6237\uff0c\u800c\u4e0d\u50cf\u8c37\u6b4c\u9762\u5bf9\u540c\u4e00\u7528\u6237\u7fa4\u53ef\u4ee5\u6709\u66f4\u591a\u7684\u5dee\u5f02\u5316\u7ed3\u679c(\u9664\u975e\u6709\u4eba\u56de\u5230\u641c\u7d22\u7ed3\u679c\u5e76\u4e14\u65e5\u590d\u4e00\u65e5\u5730\u641c\u7d22\u5b8c\u5168\u76f8\u540c\u7684\u5173\u952e\u5b57)\u3002Facebook\u7684\u5e7f\u544a\u662f\u6839\u636e\u4f60\u7684\u5174\u8da3\u5b9a\u5411\u7684\uff0c\u56e0\u6b64\u4e00\u4e2a\u7528\u6237\u7684\u76f8\u5173\u6570\u636e\u4f1a\u76f8\u5bf9\u7a33\u5b9a\u3002\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u4f60\u53ef\u80fd\u591a\u6b21\u770b\u5230\u76f8\u540c\u7684\u5e7f\u544a\u3002\u800c\u5b9a\u671f\u8f6c\u6362\u56fe\u50cf\u53ef\u4ee5\u4f18\u5316\u4f60\u7684\u5e7f\u544aCTR\uff0c\u8fd9\u5c31\u610f\u5473\u7740CPC(\u6bcf\u6b21\u70b9\u51fb\u4ed8\u8d39)\u4ef7\u683c\u66f4\u4f4e\uff0c\u5373\u964d\u4f4e\u4e86\u8f6c\u5316\u6210\u672c\u3002<\/p>\n<p><strong>20. \u76ee\u6807\u7fa4\u4f53\u7cbe\u51c6\u5b9a\u4f4d<\/strong><\/p>\n<p>\u4e00\u822c\u800c\u8a00\uff0c\u5973\u6027\u70b9\u51fb\u5e7f\u544a\u591a\u4e8e\u7537\u6027\uff0c\u5e74\u8f7b\u4eba\u70b9\u51fb\u591a\u4e8e\u8001\u5e74\u4eba\u3002\u60f3\u60f3\u4f60\u7684\u4ea7\u54c1\u5438\u5f15\u7684\u76ee\u6807\u5ba2\u6237\u7fa4\uff0c\u5e76\u4ece\u6570\u636e\u8868\u73b0\u770b\u54ea\u4e9b\u7fa4\u4f53\u8f6c\u5316\u7684\u6210\u672c\u66f4\u9ad8\u6216\u66f4\u4f4e\u3002<\/p>\n<p><strong>21. \u70b9\u51fb\u81f3\u8f6c\u5316\u7684\u8def\u5f84<\/strong><\/p>\n<p>\u4f60\u540c\u6837\u9700\u8981\u5c3d\u53ef\u80fd\u5730\u51cf\u5c11\u70b9\u51fb\u3002\u6700\u8fd1\u5728Facebook\u4e0a\u770b\u5230\u4e00\u4e2aAppSumo\u7684\u5e7f\u544a\u3002\u8fd9\u5219\u5e7f\u544a\u662f\u8fd9\u6837\u7684\uff1a<\/p>\n<p><center><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/www.yixieshi.com\/uploads\/allimg\/130918\/00053B044-5.jpg\" alt=\"\u5982\u4f55\u4f18\u5316\u7f51\u9875\u8f6c\u5316\u7387\uff1f\uff08\u4e0b\u7bc7\uff09,\u4e92\u8054\u7f51\u7684\u4e00\u4e9b\u4e8b\" width=\"246\" height=\"122\" \/><\/center>\u3000\u3000\u5e7f\u544a\u4e0d\u4ec5\u4f7f\u7528\u4e86\u793e\u4ea4\u80cc\u666f\uff0c\u5c55\u793a\u7ed9\u6211\u67d0\u4e2a\u670b\u53cb\u559c\u6b22\u5b83(\u8fd9\u53ef\u4ee5\u63d0\u9ad8CTR)\uff0c\u5e76\u4e14\u8df3\u8f6c\u540e\u7528\u4e8e\u8f6c\u5316\u7684\u843d\u5730\u9875\u4e5f\u76f8\u5f53\u7b80\u6d01\uff1a<\/p>\n<p><center><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/www.yixieshi.com\/uploads\/allimg\/130918\/00053630O-6.jpg\" alt=\"\u5982\u4f55\u4f18\u5316\u7f51\u9875\u8f6c\u5316\u7387\uff1f\uff08\u4e0b\u7bc7\uff09,\u4e92\u8054\u7f51\u7684\u4e00\u4e9b\u4e8b\" width=\"416\" height=\"475\" \/><\/center>\u3000\u3000\u5f53\u6211\u8f93\u5165\u7535\u5b50\u90ae\u4ef6\u5730\u5740\uff0c\u5e76\u70b9\u51fb\u201c\u53bb\u770b\u4f18\u60e0\u201d\uff0c\u6216\u662f\u4ee5Facebook Connect\u767b\u5f55\uff0c\u901a\u8fc7\u4e00\u6b21\u70b9\u51fb\u5c31\u80fd\u8fbe\u5230\u8f6c\u5316\u300240-60%\u7684\u70b9\u51fb\u8f6c\u5316\u7387\u5bf9\u4e8eFacebook\u5e7f\u544a\u6765\u8bf4\u5e76\u4e0d\u5c11\u89c1\uff0c\u53ea\u8981\u5e7f\u544a\u5177\u6709\u5f88\u5f3a\u7684\u9488\u5bf9\u6027\u5e76\u4e14\u8f6c\u5316\u52a8\u4f5c\u8db3\u591f\u7b80\u5355\u3002<\/p>\n<p><strong>22. \u4ea7\u54c1\/\u5e94\u7528\u7684\u5e02\u573a\u9971\u548c\u5ea6<\/strong><\/p>\n<p>\u5f53\u4f60\u5f00\u59cbFacebook\u7ade\u6807\u65f6\uff0c\u4f60\u53ef\u4ee5\u5b9a\u4e49\u201c\u6392\u9664\u76ee\u6807\u201d\uff0c\u4ee5\u786e\u4fdd\u4f60\u4e0d\u4f1a\u628a\u5e7f\u544a\u6295\u653e\u7ed9\u5df2\u7ecf\u63a5\u89e6\u8fc7\u4f60\u7684\u5e7f\u544a\u9875\/\u5e94\u7528\u7684\u7528\u6237\u3002\u4f46\u60f3\u8c61\u4e00\u4e0b\u4f60\u7684\u4f01\u4e1a\u6216\u4ea7\u54c1\u7684\u6f5c\u5728\u53d7\u4f17\u670910,000\u4e2a\u7528\u6237\uff0c\u5047\u8bbe\u51e0\u4e2a\u6708\u540e\u4f60\u5df2\u7ecf\u89e6\u8fbe\u5176\u4e2d5000\u4eba\uff0c\u73b0\u5728\u968f\u7740\u4f60\u7ee7\u7eed\u9010\u6e10\u6e17\u5165\u5e02\u573a\uff0c\u4f60\u7684\u70b9\u51fb\u7387\u4f1a\u4e0b\u964d\uff0c\u800c\u70b9\u51fb\u7387\u4e0b\u964d\u53ef\u80fd\u4f1a\u4f7f\u4f60\u7684CPC\u4e0a\u5347\uff0c\u56e0\u4e3a\u4f60\u5f00\u59cb\u5b9a\u5411\u4e8e\u534a\u6f5c\u5728\u7528\u6237\u5e02\u573a\u3002\u636eZynga\u7684\u91c7\u8d2d\u7ecf\u7406John Marsland\u8bf4\uff0c\u201c\u4e00\u65e6\u4f60\u5df2\u7ecf\u83b7\u53d6\u4e86\u5927\u90e8\u5206\u65e9\u671f\u7528\u6237\uff0c\u5728\u67d0\u4e00\u7279\u5b9a\u5e02\u573a\uff0c\u4f60\u7684\u5355\u6b21\u5b89\u88c5\u6210\u672c(CPI)\u90fd\u53ef\u80fd\u589e\u52a03\u500d\u52305\u500d\u3002\u597d\u6d88\u606f\u662f\u8fd9\u79cd\u53d8\u5316\u4e0d\u4f1a\u4e00\u591c\u4e4b\u95f4\u53d1\u751f\u3002\u66f4\u65b0\u521b\u610f\uff0c\u6253\u9020\u5438\u5f15\u4eba\u7684\u65b0\u95fb\uff0c\u63d0\u70bc\u4f60\u7684\u76ee\u6807\u53d7\u4f17\uff0c\u662f\u6218\u80dc\u5e02\u573a\u9971\u548c\u5ea6\u7684\u6700\u597d\u65b9\u5f0f\u3002\u201d<\/p>\n<p><strong>23. \u5e02\u573a\u73af\u5883<\/strong><\/p>\n<p>\u968f\u7740\u8d8a\u6765\u8d8a\u591a\u7684\u5e7f\u544a\u4e3b\u8fdb\u5165Facebook\u7684\u7cfb\u7edf\uff0c\u5e7f\u544a\u6570\u6709\u589e\u65e0\u51cf\u3002\u6211\u4eec\u8fd8\u8981\u9762\u5bf9\u9700\u6c42\u75b2\u8f6f\u7684\u95ee\u9898\uff0c\u7528\u6237\u53ef\u80fd\u5df2\u7ecf\u538c\u70e6\u4e86\u5e94\u7528\u548c\u6298\u6263\u3002\u7a81\u7136\u53d8\u5316\u7684\u5e02\u573a\u72b6\u51b5\uff0c\u4e00\u4e2a\u6708\u4e4b\u95f4\u5c31\u53ef\u80fd\u5bfc\u81f4\u4f60\u7684\u5355\u6b21\u5b89\u88c5\u6210\u672c\u4ea7\u751f\u5de8\u5927\u53d8\u5316\u3002\u5728Facebook\u6295\u653e\u5e7f\u544a\u671f\u95f4\uff0c\u4f60\u5fc5\u987b\u4fdd\u6301\u8b66\u89c9\uff0c\u53ca\u65f6\u8c03\u6574\uff0c\u5e94\u5bf9\u5e02\u573a\u53d8\u5316\u3002<\/p>\n<p>\u4f60\u53ef\u4ee5\u4eceFacebook\u7684\u8fd9\u91cc\u627e\u5230\u66f4\u591a\u4f18\u5316Facebook\u5e7f\u544a\u7684\u6700\u4f73\u5b9e\u8df5\u65b9\u6cd5\uff1ahttp:\/\/ads.ak.facebook.com\/ads\/FacebookAds\/OptimizationGuide_060611.pdf<\/p>\n<p>\u641c\u7d22\u5f15\u64ce\u5e7f\u544a(AdWords)<\/p>\n<p>\u5b9a\u4e49\uff1a\u6839\u636e\u7528\u6237\u641c\u7d22\u5173\u952e\u8bcd\u7684\u8c37\u6b4c\u5e7f\u544a\u7ade\u4ef7\uff0c\u4ee5\u5355\u6b21\u70b9\u51fb\u6210\u672c\u8ba1\u7b97\u3002<\/p>\n<p>\u8f6c\u5316\u6307\u6807\uff1a\u8c37\u6b4c\u662f\u4e00\u4e2a\u80fd\u591f\u5f88\u597d\u6ee1\u8db3\u9700\u6c42\u7684\u4ea7\u54c1\uff0c\u4ece\u70b9\u51fb\u5e7f\u544a\u5230\u4e0b\u6e38\u8f6c\u5316\u7387\u90fd\u662f\u975e\u5e38\u9ad8\u7684\uff0c\u56e0\u4e3a\u641c\u7d22\u8005\u5df2\u7ecf\u6709\u660e\u786e\u7684\u60f3\u6cd5\uff0c\u77e5\u9053\u8981\u5bfb\u627e\u4ec0\u4e48\u3002\u5e7f\u544a\u7684\u76ee\u7684\u5c31\u662f\u63d0\u4f9b\u80fd\u6ee1\u8db3\u7528\u6237\u9700\u6c42\u7684\u4e1c\u897f\u3002\u4e0b\u9762\u662f\u4e00\u4e9b\u4f18\u5316\u8c37\u6b4c\u5e7f\u544a\u7684\u6700\u4f73\u505a\u6cd5\u3002<\/p>\n<p><strong>24. \u4f18\u5316\u5e7f\u544a\u8d28\u91cf\u5206\u6570\u4e0e\u5e7f\u544a\u6548\u679c<\/strong><\/p>\n<p>AdWords\u5e7f\u544a\u8d28\u91cf\u5206\u662f\u7531\u8c37\u6b4c\u5b9a\u4e49\u7684\u5206\u6570\uff0c\u662f\u201c\u5206\u914d\u7ed9\u6bcf\u4e2a\u5173\u952e\u5b57\u7684\u52a8\u6001\u5ea6\u91cf\u6807\u51c6\u3002\u5b83\u7684\u8ba1\u7b97\u7efc\u5408\u4e86\u5f88\u591a\u56e0\u7d20\uff0c\u6d4b\u91cf\u4f60\u7684\u5173\u952e\u5b57\u4e0e\u4f60\u7684\u5e7f\u544a\u7ec4\u548c\u7528\u6237\u7684\u641c\u7d22\u67e5\u8be2\u6709\u591a\u5927\u7684\u5173\u8054\u5ea6\u3002\u5173\u952e\u5b57\u7684\u8d28\u91cf\u5f97\u5206\u8d8a\u9ad8\uff0c\u5219\u6bcf\u6b21\u70b9\u51fb\u7684\u6210\u672c\u8d8a\u4f4e\uff0c\u5e7f\u544a\u51fa\u73b0\u7684\u4f4d\u7f6e\u8d8a\u597d\u3002\u201d\u5f71\u54cd\u8d28\u91cf\u5f97\u5206\u7684\u56e0\u7d20\u5305\u62ec\u4ee5\u4e0b\u51e0\u70b9\uff1a\u5e7f\u544a\u7684\u70b9\u51fb\u7387\uff0c\u5173\u952e\u5b57\u4e0e\u5e7f\u544a\u7ec4\u7684\u76f8\u5173\u5ea6\uff0c\u76ee\u6807\u7f51\u9875\u7684\u8d28\u91cf\uff0c\u5173\u952e\u5b57\u4e0e\u521b\u610f(\u5e7f\u544a\u6587\u6848)\u7684\u76f8\u5173\u5ea6\uff0c\u6574\u4f53\u7684\u5e10\u53f7\u8868\u73b0\u5386\u53f2\uff0c\u548c\u7f51\u9875\u7684\u52a0\u8f7d\u65f6\u95f4\u7b49\u5176\u4ed6\u5143\u7d20\u3002<\/p>\n<p>\u4e0b\u9762\u662fPPChero\u5f52\u7eb3\u7684\u4e00\u4e9b\u63d0\u9ad8\u8c37\u6b4c\u5e7f\u544aCTR\u7684\u6280\u5de7\uff1a(http:\/\/www.ppchero.com\/how-to-increase-your-ppc-ctr-%E2%80%93-it%E2%80%99s-staring-you-right-in-the-face\/)\uff1a<\/p>\n<p>\u2022\u6d4b\u8bd5\u4f7f\u7528\u7684\u5546\u6807(\u2122)\u6216\u6ce8\u518c\u5546\u6807(\u00ae)\u7b26\u53f7<\/p>\n<p>\u2022\u4f7f\u7528\u884c\u52a8\u547c\u5524\u6216\u6fc0\u52b1\u884c\u52a8\u7684\u8bed\u53e5(\u4f8b\u5982\uff0c\u201c\u7acb\u5373\u8d2d\u4e70\uff0c\u9650\u91cf\u53d1\u552e!\u201d)<\/p>\n<p>\u2022\u505a\u597d\u7f51\u7ad9\u94fe\u63a5<\/p>\n<p>\u2022\u4f7f\u7528\u52a8\u6001\u5173\u952e\u5b57\u63d2\u5165(DKI)<\/p>\n<p>\u4f60\u53ef\u4ee5\u8bbe\u7f6e\u6392\u9664\u5173\u952e\u5b57\uff0c\u4ee5\u786e\u4fdd\u65e0\u987b\u4e3a\u65e0\u6cd5\u5b9e\u73b0\u8f6c\u5316\u7684\u5173\u952e\u5b57\u4ed8\u94b1\uff0c\u4ece\u800c\u524a\u51cf\u65e0\u8c13\u5f00\u9500\u3002\u4e5f\u53ef\u4ee5\u5c1d\u8bd5\u5927\u91cf\u7684\u843d\u5730\u9875\u8f6e\u6362\uff0c\u4ee5\u627e\u5230\u6700\u597d\u7684\u5173\u952e\u5b57+\u5339\u914d\u7c7b\u578b+\u5e7f\u544a\u6587\u5b57+\u843d\u5730\u9875\u7ec4\u5408\u3002<\/p>\n<p>\u793e\u4f1a\u5206\u4eab(\u559c\u6b22\/ 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\u559c\u6b22\/Tweet\u6309\u94ae\u4f4d\u7f6e\u6d4b\u8bd5<\/strong><\/p>\n<p>\u4f60\u53ef\u4ee5\u5229\u7528\u50cfKISSmetrics\u7684\u4ea7\u54c1\u6765\u8fdb\u884c\u5feb\u901f\u6d4b\u8bd5\uff0c\u627e\u51fa\u54ea\u4e9b\u793e\u4ea4\u6309\u94ae\u653e\u5728\u7f51\u7ad9\u4e0a\u4ea7\u751f\u7684\u70b9\u51fb\u6700\u591a\u3002\u5c31\u6309\u94ae\u653e\u7f6e\u800c\u8a00\uff0c\u672c\u6587\u524d\u8ff0(\u53c2\u89c1\u4e0a\u7bc7http:\/\/udc.weibo.com\/2013\/08\/%e5%a6%82%e4%bd%95%e4%bc%98%e5%8c%96%e7%bd%91%e9%a1%b5%e<\/p>\n<p>8%bd%ac%e5%8c%96%e7%8e%87%ef%bc%9f%ef%bc%88%e4%b8%8a%e7%af%87%ef%bc%89\/)\u5173\u4e8e\u6309\u94ae\u4f4d\u7f6e\u7684\u4e00\u822c\u89c4\u5219\u540c\u6837\u9002\u7528\uff0c\u56e0\u4e3a\u559c\u6b22\/Tweet\u6309\u94ae\u4e5f\u662f\u8f6c\u5316\u4e8b\u4ef6\u3002\u4e00\u822c\u5bf9\u535a\u4e3b\u6765\u8bf4\uff0c\u559c\u6b22\/Tweet\u6309\u94ae\u653e\u5728\u7d27\u90bb\u535a\u6587\u6807\u9898\u7684\u65c1\u8fb9\u6216\u4e0b\u65b9\uff0c\u5e76\u4e14\u9760\u8fd1\u9875\u9762\u7684\u8bc4\u8bba\u6846\u4e0a\u65b9\uff0c\u662f\u6700\u4f73\u7684\u4f4d\u7f6e\u3002\u5982\u679c\u8fd9\u4e9b\u6309\u94ae\u88ab\u653e\u7f6e\u5728\u7f51\u7ad9\u4fa7\u8fb9\u680f\uff0c\u901a\u5e38\u4f60\u5f97\u5230\u7684\u559c\u6b22\/\u63a8\u7279\u70b9\u51fb\u4f1a\u53d8\u5c11\u3002\u4e0b\u9762\u662fAllThingsD\u7684\u4f8b\u5b50\uff0c\u8fd9\u662f\u793e\u4ea4\u6309\u94ae\u51fa\u73b0\u7684\u5178\u578b\u4f4d\u7f6e(\u4ed6\u4eec\u53bb\u6389\u201c\u5171\u4eab\u201d\u548c\u201c\u6253\u5370\u201d\u6309\u94ae\u4e5f\u5b8c\u5168\u53ef\u4ee5\uff0c\u6211\u6562\u6253\u8d4c\u6ca1\u4eba\u4f1a\u7528\u90a3\u4e24\u4e2a\u6309\u94ae\u7684)\u3002<\/p>\n<p><center><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/www.yixieshi.com\/uploads\/allimg\/130918\/0005361N9-7.jpg\" alt=\"\u5982\u4f55\u4f18\u5316\u7f51\u9875\u8f6c\u5316\u7387\uff1f\uff08\u4e0b\u7bc7\uff09,\u4e92\u8054\u7f51\u7684\u4e00\u4e9b\u4e8b\" width=\"485\" height=\"123\" \/><\/center>\u3000\u3000<strong>26. \u667a\u80fd\u52a8\u6001\u66f4\u65b0\u4e0e\u63a8\u6587\u5206\u6790<\/strong><\/p>\n<p>\u60a8\u53ef\u4ee5\u901a\u8fc7Tweriod\u6216Timely\u8fd9\u4e00\u7c7b\u4ea7\u54c1\u6765\u4e86\u89e3\u4f60\u7684Twitter\u7c89\u4e1d\u7684\u5728\u7ebf\u65f6\u95f4\uff0c\u7136\u540e\u5c31\u53ef\u4ee5\u901a\u8fc7\u50cfCrowdbooster(\u76f8\u5f53\u4e8e\u5b9a\u65f6\u53d1\u535a\u5668)\u7684\u4ea7\u54c1\u6765\u5b89\u6392\u72b6\u6001\u66f4\u65b0\u548c\u53d1\u63a8\u65f6\u95f4\uff0c\u4f7f\u4f60\u7684\u793e\u4f1a\u5a92\u4f53\u4ea7\u51fa\u4e0e\u7c89\u4e1d\u7684\u72b6\u6001\u543b\u5408\u4e00\u81f4\u3002Moz\u7684Rand Fishkin\u53d1\u73b0\u4ed6\u7684\u77ed\u63a8\u7279\u83b7\u5f97\u7684\u4e92\u52a8\u7387\u6bd4\u957f\u63a8\u7279\u8981\u9ad8\u4e00\u70b9\u3002<\/p>\n<p><center><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/www.yixieshi.com\/uploads\/allimg\/130918\/0005363191-8.jpg\" alt=\"\u5982\u4f55\u4f18\u5316\u7f51\u9875\u8f6c\u5316\u7387\uff1f\uff08\u4e0b\u7bc7\uff09,\u4e92\u8054\u7f51\u7684\u4e00\u4e9b\u4e8b\" width=\"485\" height=\"236\" \/><\/center>\u3000\u3000\u6765\u6e90: http:\/\/www.seomoz.org\/blog\/calculating-and-improving-your-twitter-clickthroughrate<\/p>\n<p>\u60f3\u73a9\u8f6cTwitter\u7684\u8bdd\u8fd9\u91cc\u8fd8\u6709\u5f88\u591a\u5fc5\u770b\u7684\u6570\u636ehttp:\/\/www.whitefireseo.com\/infographics\/twitter-psychology-for-marketers\/)\u3002\u611f\u8c22White Fire SEO\u56e2\u961f\u3002<\/p>\n<p>SEO(\u641c\u7d22\u5f15\u64ce\u4f18\u5316)<\/p>\n<p>\u5b9a\u4e49\uff1a\u901a\u8fc7\u6539\u8fdb\u7ad9\u5185\u548c\u7ad9\u5916\u4fe1\u53f7\uff0c\u4ee4\u7f51\u9875\u5728\u7279\u5b9a\u5173\u952e\u5b57\u6216\u5173\u952e\u5b57\u7ec4\u7684\u641c\u7d22\u7ed3\u679c\u4e2d\u6392\u540d\u66f4\u9760\u524d\u7684\u827a\u672f\u548c\u79d1\u5b66\u3002<\/p>\n<p>\u8f6c\u5316\u6307\u6807\uff1a\u641c\u7d22\u662f\u4f17\u6240\u5468\u77e5\u7684\u9700\u6c42\u6ee1\u8db3\u4e1a\u52a1(\u5373\u641c\u7d22\u5f15\u64ce\u7684\u7ed3\u679c\u5f80\u5f80\u53ea\u662f\u6ee1\u8db3\u641c\u7d22\u8005\u7684\u9700\u6c42\uff0c\u800c\u4e0d\u662f\u8ba9\u5176\u4ea7\u751f\u9700\u6c42)\u3002\u4e0d\u662f\u8bf4\u5728\u641c\u7d22\u5f15\u64ce\u4e2d\u6ca1\u6709\u54c1\u724c\u6548\u5e94\uff0c\u56e0\u4e3a\u53d1\u73b0\u4e00\u4e2a\u65b0\u7684\u54c1\u724c\u4e5f\u53ef\u4ee5\u662f\u5076\u7136\u7684\uff0c\u4f46\u4e00\u822c\u6765\u8bf4\uff0c\u7528\u6237\u77e5\u9053\u4ed6\u4eec\u60f3\u8981\u4ec0\u4e48\uff0c\u641c\u7d22\u7ed3\u679c\u5c31\u662f\u6ee1\u8db3\u5176\u9700\u6c42\u3002\u56e0\u6b64\uff0c\u4ece\u8f6c\u6362\u7387\u4f18\u5316\u7684\u89d2\u5ea6\u6765\u770b\uff0c\u4f60\u5c31\u662f\u8981\u901a\u8fc7SEO\u6765\u6e90\u5bf9\u641c\u7d22\u7ed3\u679c\u4e2d\u7684\u70b9\u51fb\u8fdb\u884c\u4f18\u5316\u3002\u4e0b\u9762\u5217\u51fa\u4e86\u4e00\u4e9b\u6700\u4f73\u505a\u6cd5\uff1a<\/p>\n<p><strong>27. \u9875\u9762\u5143\u6570\u636e<\/strong><\/p>\n<p>\u5728\u5143\u6807\u9898(meta title)\u548c\u5143\u63cf\u8ff0(meta description)\u7684\u9875\u9762\u4f7f\u7528\u6709\u9488\u5bf9\u6027\u7684\u5173\u952e\u5b57\uff0c\u56e0\u4e3a\u5927\u591a\u6570\u641c\u7d22\u5f15\u64ce\u503e\u5411\u4e8e\u7a81\u51fa\u4e0e\u7528\u6237\u641c\u7d22\u67e5\u8be2\u5339\u914d\u7684\u6807\u9898\/\u63cf\u8ff0\u5173\u952e\u8bcd\u3002\u6240\u4ee5\uff0c\u5982\u679c\u6211\u641c\u7d22\u201c\u963f\u8fea\u8fbe\u65af\u8dd1\u978b\u201d\uff0c\u4efb\u4f55\u81ea\u7136\u7ed3\u679c\u6216\u63a8\u5e7f\u7ed3\u679c\u90fd\u4f1a\u7528\u52a0\u7c97(\u8bd1\u6ce8\uff1a\u4e2d\u6587\u641c\u7d22\u5f15\u64ce\u4f1a\u98d8\u7ea2)\u663e\u793a\u5339\u914d\u5173\u952e\u5b57\uff0c\u5982\u4e0b\u56fe\u6240\u793a\u3002\u8fd9\u4e9b\u7a81\u51fa\u663e\u793a\u7684\u5173\u952e\u5b57\u5f88\u5bb9\u6613\u5438\u5f15\u773c\u7403\uff0c\u589e\u52a0\u7528\u6237\u70b9\u51fb\u4f60\u7684\u641c\u7d22\u7ed3\u679c\u7684\u673a\u4f1a\uff0c\u8fdb\u800c\u589e\u52a0\u7528\u6237\u8fdb\u5165\u4f60\u7684\u7f51\u7ad9\u7684\u8f6c\u5316\u7387\u3002\u5728\u5143\u6570\u636e\u4e2d\u4f7f\u7528\u8fd9\u4e9b\u5173\u952e\u5b57\uff0c\u4e5f\u63d0\u9ad8\u4e86\u4f60\u7684\u7f51\u7ad9\u6392\u540d\u4e0a\u5347\u7684\u673a\u4f1a\uff0c\u8fd9\u672c\u8eab\u5c31\u662f\u8f6c\u5316\u7684\u4f18\u5316\u3002<\/p>\n<p><center><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/www.yixieshi.com\/uploads\/allimg\/130918\/00053AV5-9.jpg\" alt=\"\u5982\u4f55\u4f18\u5316\u7f51\u9875\u8f6c\u5316\u7387\uff1f\uff08\u4e0b\u7bc7\uff09,\u4e92\u8054\u7f51\u7684\u4e00\u4e9b\u4e8b\" width=\"485\" height=\"308\" \/><\/center>\u3000\u3000<strong>28. \u884c\u4e3a\u53ec\u5524\u5d4c\u5165\u9875\u9762\u5143\u6570\u636e<\/strong><\/p>\n<p>\u8bd5\u8bd5\u770b\u5728\u5143\u6807\u9898\u548c\u5143\u63cf\u8ff0\u4e2d\u91c7\u7528\u5e26\u6709\u884c\u52a8\u547c\u5524\u7684\u8bcd\u8bed\uff0c\u4f8b\u5982\u201c\u514d\u8d39\u6ce8\u518c\u201d\u3001\u201c\u6240\u6709\u8ba2\u5355\u514d\u8d39\u9001\u8d27!\u201d\u7b49\uff0c\u770b\u770b\u662f\u5426\u547c\u5401\u91c7\u53d6\u884c\u52a8\u7684\u641c\u7d22\u7ed3\u679c\u70b9\u51fb\u4f1a\u5e26\u6765\u66f4\u9ad8\u7684\u8f6c\u5316\u7387\u3002 Twitter\u5728\u8fd9\u65b9\u9762\u505a\u5f97\u5f88\u597d\uff0c\u4ed6\u4eec\u7684\u5143\u63cf\u8ff0\u91cc\u4f7f\u7528\u4e86\u201c\u6ce8\u518cTwitter\u5e76\u5173\u6ce8xxx\u201d\u7684\u884c\u52a8\u53ec\u5524\uff0c\u89c1\u56fe\uff1a<\/p>\n<p><center><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/www.yixieshi.com\/uploads\/allimg\/130918\/00053642N-10.jpg\" alt=\"\u5982\u4f55\u4f18\u5316\u7f51\u9875\u8f6c\u5316\u7387\uff1f\uff08\u4e0b\u7bc7\uff09,\u4e92\u8054\u7f51\u7684\u4e00\u4e9b\u4e8b\" width=\"485\" height=\"84\" \/><\/center>\u3000\u3000(\u5168\u6587\u5b8c\uff0cQuora\u5730\u5740 http:\/\/www.quora.com\/What-are-some-top-strategies-for-conversion-optimization)<\/p>\n<p>\uff08<a href=\"http:\/\/www.yixieshi.com\/pd\/14360.html\">\u6765\u6e90<\/a>\uff09<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u3000\u3000\u2014\u2014\u2013Facebook\u3001Tw&#46;&#46;&#46;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[79],"tags":[407,296],"_links":{"self":[{"href":"http:\/\/www.zhangxinjun.cn\/index.php?rest_route=\/wp\/v2\/posts\/1652"}],"collection":[{"href":"http:\/\/www.zhangxinjun.cn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.zhangxinjun.cn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.zhangxinjun.cn\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.zhangxinjun.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1652"}],"version-history":[{"count":1,"href":"http:\/\/www.zhangxinjun.cn\/index.php?rest_route=\/wp\/v2\/posts\/1652\/revisions"}],"predecessor-version":[{"id":1653,"href":"http:\/\/www.zhangxinjun.cn\/index.php?rest_route=\/wp\/v2\/posts\/1652\/revisions\/1653"}],"wp:attachment":[{"href":"http:\/\/www.zhangxinjun.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1652"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.zhangxinjun.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1652"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.zhangxinjun.cn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}