{"id":659,"date":"2012-03-27T23:02:12","date_gmt":"2012-03-27T15:02:12","guid":{"rendered":"http:\/\/www.zhangxinjun.cn\/?p=659"},"modified":"2012-03-27T23:02:12","modified_gmt":"2012-03-27T15:02:12","slug":"o2o-new-transform-e-ommerce","status":"publish","type":"post","link":"http:\/\/www.zhangxinjun.cn\/?p=659","title":{"rendered":"O2O\uff1a\u7535\u5b50\u5546\u52a1\u7684\u65b0\u53d8\u9769\u2014\u2014\u6d45\u6790O2O\u7684\u4e1a\u52a1\u6a21\u5f0f\u4e0e\u4ef7\u503c"},"content":{"rendered":"<p style=\"text-align: left;\" align=\"center\"><strong>\u8fd9\u662f\u53bb\u5e74MIS\u7cfb\u7edf\u5199\u7684\u4e00\u7bc7\u5c0f\u6587\u7ae0\u3002<\/strong><\/p>\n<p align=\"center\"><strong>O2O<\/strong><strong>\u2014\u2014\u7535\u5b50\u5546\u52a1\u7684\u65b0\u53d8\u9769<\/strong><\/p>\n<p align=\"center\"><strong>\u2014\u2014\u6d45\u6790O2O\u7684\u4e1a\u52a1\u6a21\u5f0f\u4e0e\u4ef7\u503c<\/strong><\/p>\n<p align=\"center\">\n<p><span style=\"font-size: small;\"><span style=\"font-family: \u5b8b\u4f53;\">\u5148\u770b\u4e24\u5219\u62a5\u9053\uff1a<\/span><\/span><\/p>\n<p><span style=\"font-size: small;\"><span style=\"font-family: \u5b8b\u4f53;\">\u62a5\u9053\u4e00\uff1a<\/span><\/span><\/p>\n<p><span style=\"font-size: small;\"><span style=\"font-family: \u5b8b\u4f53;\">11\u67084\u65e5\uff0c\u56e2\u8d2d\u7f51\u7ad9\u9f3b\u7956<a href=\"http:\/\/groupon.com\/\" target=\"_blank\">Groupon<\/a>\u6210\u529f\u5728\u7eb3\u65af\u8fbe\u514b\u4e0a\u5e02\uff0c\u5f00\u76d8\u4ef7\u4e3a28\u7f8e\u5143\uff0c\u8f83\u53d1\u884c\u4ef720\u7f8e\u5143\u4e0a\u6da840%.\u6309\u603b\u80a1\u672c63280\u4e07\u80a1\u8ba1\u7b97\uff0cGroupon\u7684\u5e02\u503c\u9ad8\u8fbe177.184\u4ebf\u7f8e\u5143\u3002\u76f8\u6bd4\u53bb\u5e74Google\u63d0\u51fa\u7684\u5bf9\u5b83\u7684\u6536\u8d2d\u4ef760\u4ebf\u7f8e\u5143\uff0c\u6574\u6574\u7ffb\u4e86\u4e24\u500d\u3002<\/span><\/span><\/p>\n<p><span style=\"font-size: small;\"><span style=\"font-family: \u5b8b\u4f53;\">\u62a5\u9053\u4e8c\uff1a<\/span><\/span><\/p>\n<p><span style=\"font-size: small;\"><span style=\"font-family: \u5b8b\u4f53;\">\u521b\u65b0\u5de5\u573a\u9996\u4e2aO2O\u5b75\u5316\u9879\u76ee\u201c\u5e03\u4e01\u201d\u6bd5\u4e1a\uff0c\u83b7\u5f97\u6e05\u79d1\u521b\u6295\u9886\u6295\u7684\u5343\u4e07\u7f8e\u5143\u878d\u8d44\u3002\u5e03\u4e01\u9879\u76ee\u6b63\u5f0f\u6210\u7acb\u4e8e2010\u5e7411\u6708\uff0c\u5230\u4e00\u5e74\u540e\u7684\u4eca\u5929\u5df2\u7ecf\u62e5\u6709\u4f18\u60e0\u5238\uff0c\u5916\u5356\u7b49\u591a\u9879\u4ea7\u54c1\uff0c\u6d3b\u8dc3\u7528\u6237\u63a5\u8fd1500\u4e07\uff0c\u76ee\u524d\u662f\u56fd\u5185\u6700\u5927\u7684\u79fb\u52a8\u7535\u5b50\u4f18\u60e0\u5238\u5e73\u53f0\u3002\u5c31\u8fc7\u53bb3\u4e2a\u6708\u7684\u7edf\u8ba1\uff0c\u5e03\u4e01\u7684\u4f18\u60e0\u5238\u6d4f\u89c8\u91cf\u8d85\u8fc73\u4ebf\u6b21\uff0c\u5b9e\u9645\u5230\u5e97\u4f7f\u7528\u8fd1100\u4e07\u4eba\u6b21\u3002<\/span><\/span><\/p>\n<p><span style=\"font-size: small;\"><span style=\"font-family: \u5b8b\u4f53;\">Groupon\u7684\u4e0a\u5e02\u548c\u5e03\u4e01\u7684\u6bd5\u4e1a\u90fd\u5c55\u793a\u51fa\u4e86O2O\u4f5c\u4e3a\u7535\u5b50\u5546\u52a1\u65b0\u6a21\u5f0f\u7684\u5de8\u5927\u5546\u4e1a\u4ef7\u503c\u548c\u53d1\u5c55\u6f5c\u529b\u3002\u63a5\u4e0b\u6765\u7b80\u5355\u63a2\u8ba8\u4e00\u4e0b\uff1a<\/span><\/span><\/p>\n<p><span style=\"font-size: small;\"><span style=\"font-family: \u5b8b\u4f53;\">\u4f55\u4e3aO2O\u4ee5\u53ca\u56fd\u5185\u5916\u6709\u54ea\u4e9b\u521b\u65b0\u7684O2O\u4e1a\u52a1\u6a21\u5f0f\u3002<\/span><\/span><\/p>\n<p><span style=\"font-family: \u5b8b\u4f53; font-size: small;\">\u00a0<\/span><\/p>\n<p><strong><span style=\"font-family: \u5b8b\u4f53;\">\u4e00\u3001\u4f55\u4e3aO2O<\/span><\/strong><\/p>\n<p><span style=\"font-size: small;\"><span style=\"font-family: \u5b8b\u4f53;\">O2O \u5373Online 2 Offline\u6a21\u5f0f\uff08\u7ebf\u4e0a\u5230\u7ebf\u4e0b\uff0c\u7b80\u79f0O2O\uff09\uff0c\u5c31\u662f\u628a\u7ebf\u4e0a\u7684\u6d88\u8d39\u8005\u5e26\u5230\u73b0\u5b9e\u7684\u5546\u5e97\u4e2d\u53bb\u2014\u2014\u5728\u7ebf\u652f\u4ed8\u8d2d\u4e70\u7ebf\u4e0b\u7684\u5546\u54c1\u548c\u670d\u52a1\uff0c\u518d\u5230\u7ebf\u4e0b\u53bb\u4eab\u53d7\u670d\u52a1\u3002\u4e0e\u4f20\u7edf\u7684B2C\u3001C2C\u76f8\u6bd4\u540e\u4e24\u8005\u662f\u5728\u7ebf\u652f\u4ed8\uff0c\u8d2d\u4e70\u7684\u5546\u54c1\u4f1a\u585e\u5230\u7bb1\u5b50\u91cc\u901a\u8fc7\u7269\u6d41\u516c\u53f8\u9001\u5230\u4f60\u624b\u4e2d\u3002\u800cO2O\u5219\u662f\u8d2d\u4e70\u7ebf\u4e0b\u7684\u5546\u54c1\u3001\u670d\u52a1\uff0c\u518d\u5230\u7ebf\u4e0b\u53bb\u4eab\u53d7\u670d\u52a1\u3002<\/span><\/span><\/p>\n<p><span style=\"font-family: \u5b8b\u4f53; font-size: small;\">\u00a0<\/span><\/p>\n<p><strong><span style=\"font-family: \u5b8b\u4f53;\">\u4e8c\u3001O2O\u7684\u5e02\u573a\u6f5c\u529b<\/span><\/strong><\/p>\n<p><span style=\"font-size: small;\"><span style=\"font-family: \u5b8b\u4f53;\">O2O\u7684\u7406\u5ff5\u7b97\u4e0d\u4e0a\u65b0\u9896\uff0c\u4f46\u5f88\u91cd\u8981\u3002\u6570\u636e\u663e\u793a\uff0c\u7f8e\u56fd\u7ebf\u4e0a\u6d88\u8d39\u53ea\u53608%\uff0c\u7ebf\u4e0b\u6d88\u8d39\u7684\u6bd4\u4f8b\u4f9d\u65e7\u9ad8\u8fbe92%\uff1b\u800c\u4e2d\u56fd\u7684\u8fd9\u4e00\u6bd4\u4f8b\uff0c\u5206\u522b\u4e3a3%\u548c97%(\u4e00\u8bf44.5%\u548c95.5%)\u3002TrialPay\u521b\u59cb\u4eba\u517cCEO Alex Rampell\u7684\u8bf4\u6cd5\u5f88\u5f62\u8c61\uff1a\u201c\u666e\u901a\u7684\u7f51\u7edc\u8d2d\u7269\u8005\u6bcf\u5e74\u82b1\u8d39\u7ea61000\u7f8e\u5143\uff0c\u5047\u4f7f\u666e\u901a\u7f8e\u56fd\u4eba\u6bcf\u5e74\u6536\u5165\u4e3a4\u4e07\u7f8e\u5143\uff0c\u90a3\u4e48\u5269\u4e0b\u768439000 \u7f8e\u5143\u5230\u54ea\u91cc\u4e86\uff1f\u7b54\u6848\u662f\uff0c\u5927\u90e8\u5206\u90fd\u5728\u672c\u5730\u6d88\u8d39\u4e86\uff0c\u4eba\u4eec\u4f1a\u628a\u94b1\u82b1\u5728\u5496\u5561\u5e97\u3001\u9152\u5427\u3001\u5065\u8eab\u623f\u3001\u9910\u5385\u3001\u52a0\u6cb9\u7ad9\u3001\u6c34\u7535\u5de5\u3001\u5e72\u6d17\u5e97\u548c\u53d1\u5eca\u3002\u201dO2O\u7684\u4f7f\u547d\uff0c\u5c31\u662f\u628a\u7535\u5b50\u5546\u52a1\u7684\u6548\u529b\uff0c\u5f15\u5165\u76ee\u524d\u6d88\u8d39\u4e2d\u5360\u6bd490%\u4ee5\u4e0a\u7684\u90e8\u5206\u4e2d\u53bb\u3002<\/span><\/span><\/p>\n<p><span style=\"font-family: \u5b8b\u4f53; font-size: small;\">\u00a0<\/span><\/p>\n<p><strong><span style=\"font-family: \u5b8b\u4f53;\">\u4e09\u3001O2O\u7684\u4e1a\u52a1\u6a21\u5f0f<\/span><\/strong><\/p>\n<p><span style=\"font-size: small;\"><span style=\"font-family: \u5b8b\u4f53;\"><strong>1.<\/strong><strong>\u65c5\u884c\u670d\u52a1\uff1a<\/strong><\/span><\/span><\/p>\n<p><span style=\"font-size: small;\"><span style=\"font-family: \u5b8b\u4f53;\">\u63d0\u4f9b\u7ebf\u4e0a\u9152\u5e97\u3001\u673a\u7968\u53ca\u5ea6\u5047\u7b49\u7684\u9884\u5b9a\u7b49\u670d\u52a1\uff0c\u7136\u540e\u6d88\u8d39\u8005\u5230\u73b0\u573a\uff08\u9152\u5e97\u3001\u98de\u673a\u3001\u65c5\u6e38\u533a\u7b49\uff09\u4eab\u53d7\u670d\u52a1\u3002<\/span><\/span><\/p>\n<p><strong><em><span style=\"font-size: small;\"><span style=\"font-family: \u5b8b\u4f53;\">\u4e3e\u4f8b\uff1a\u643a\u7a0b\u7f51<\/span><\/span><\/em><\/strong><\/p>\n<p><span style=\"font-size: small;\"><span style=\"font-family: \u5b8b\u4f53;\">\u643a\u7a0b\u7f51\u53ef\u4ee5\u5411\u4f1a\u5458\u63d0\u4f9b\u9152\u5e97\u9884\u8ba2\u3001\u673a\u7968\u9884\u8ba2\u3001\u5ea6\u5047\u9884\u8ba2\u7b49\u5168\u65b9\u4f4d\u65c5\u884c\u670d\u52a1\u3002\u76ee\u524d\uff0c\u643a\u7a0b\u65c5\u884c\u7f51\u62e5\u6709\u56fd\u5185\u59165000\u4f59\u5bb6\u4f1a\u5458\u9152\u5e97\u53ef\u4f9b\u9884\u8ba2\uff0c\u662f\u4e2d\u56fd\u9886\u5148\u7684\u9152\u5e97\u9884\u8ba2\u670d\u52a1\u4e2d\u5fc3\uff0c\u6bcf\u6708\u9152\u5e97\u9884\u8ba2\u91cf\u8fbe\u5230\u4e94\u5341\u4f59\u4e07\u95f4\u3002<\/span><\/span><\/p>\n<p><span style=\"font-size: small;\"><span style=\"font-family: \u5b8b\u4f53;\"><strong>2.<\/strong><strong>\u56e2\u8d2d\u670d\u52a1\uff1a<\/strong><\/span><\/span><\/p>\n<p><span style=\"font-size: small;\"><span style=\"font-family: \u5b8b\u4f53;\">\u6d88\u8d39\u8005\u4eec\u76f4\u63a5\u5728\u56e2\u8d2d\u7f51\u7ad9\u4e0a\u8d2d\u4e70\u4ef7\u683c\u4f18\u60e0\u7684\u4ea7\u54c1\u6216\u670d\u52a1\uff0c\u63a5\u7740\u5728\u56e2\u8d2d\u7f51\u7ad9\u6307\u5b9a\u7684\u65f6\u95f4\u5185\u5230\u5b9e\u4f53\u5e97\u9762\u53bb\u4eab\u53d7\u670d\u52a1\u6216\u8005\u901a\u8fc7\u5feb\u9012\u6536\u53d6\u5546\u54c1\uff1b\u800c\u4e14\u53ef\u4ee5\u4f9d\u7167\u6d88\u8d39\u8005\u7684\u6240\u5728\u4f4d\u7f6e\u63d0\u4f9b\u66f4\u7cbe\u51c6\u7684\u672c\u5730\u4ea7\u54c1\u6216\u670d\u52a1\u3002\u5bf9\u4e8e\u4f20\u7edf\u7684\u5546\u5bb6\u6765\u8bf4\uff0c\u7ebf\u4e0a\u5e7f\u544a\u7684\u6210\u6548\u90fd\u53ef\u4ee5\u76f4\u63a5\u88ab\u8f6c\u6362\u6210\u5b9e\u9645\u7684\u8d2d\u4e70\u884c\u4e3a\uff0c\u88ab\u76f4\u63a5\u7eaa\u5f55\u4e0b\u6765\u3002<\/span><\/span><\/p>\n<p><strong><em><span style=\"font-size: small;\"><span style=\"font-family: \u5b8b\u4f53;\">\u4e3e\u4f8b\uff1a\u7f8e\u56fd\u7684Groupon\u3001\u4e2d\u56fd\u7684\u62c9\u624b\u7f51<\/span><\/span><\/em><\/strong><\/p>\n<p><span style=\"font-size: small;\"><span style=\"font-family: \u5b8b\u4f53;\">Groupon\u6bcf\u5929\u90fd\u4f1a\u63a8\u51fa\u4e00\u4e2a\u56e2\u8d2d\u4ea4\u6613\uff0c\u5f53\u8d2d\u4e70\u4eba\u6570\u8fbe\u5230\u6700\u4f4e\u9650\u65f6\uff0c\u5373\u53ef\u751f\u6548\u3002\u501f\u52a9\u8fd9\u4e00\u72ec\u7279\u6a21\u5f0f\uff0cGroupon\u6210\u4e3a\u4e86\u6709\u53f2\u4ee5\u6765\u589e\u901f\u6700\u5feb\u7684\u4f01\u4e1a\uff0c\u5e76\u5728\u5168\u7403\u5438\u5f15\u4e86\u6570\u4ee5\u767e\u8ba1\u7684\u6a21\u4eff\u8005\u3002<\/span><\/span><\/p>\n<p><span style=\"font-size: small;\"><span style=\"font-family: \u5b8b\u4f53;\">\u62c9\u624b\u7f51\u5219\u5728\u4e1a\u5185\u521b\u65b0\u4e86\u201c\u4e00\u65e5\u591a\u56e2\u201d\u53ca\u201c\u4ea7\u54c1+\u670d\u52a1\u201d\u7684\u56e2\u8d2d\u6a21\u5f0f\uff0c\u56e0\u6b64\uff0c\u7ecf\u5e38\u88ab\u4e2d\u5916\u5a92\u4f53\u62ff\u6765\u4e0eGroupon\u8fdb\u884c\u6bd4\u8f83\u3002<\/span><\/span><\/p>\n<p><span style=\"font-size: small;\"><span style=\"font-family: \u5b8b\u4f53;\"><strong>3.<\/strong><strong>\u5730\u7406\u4f4d\u7f6e\u670d\u52a1\uff08LBS\uff09\uff1a<\/strong><\/span><\/span><\/p>\n<p><span style=\"font-size: small;\"><span style=\"font-family: \u5b8b\u4f53;\">\u4e0e\u56e2\u8d2d\u670d\u52a1\u4e0d\u540c\uff0cLBS\u670d\u52a1\u4e0d\u9700\u8981\u96c7\u4f63\u5927\u91cf\u7684\u5730\u9762\u63a8\u5e7f\u4eba\u5458\uff0c\u5546\u5bb6\u53ef\u4ee5\u501f\u52a9LBS\u63d0\u4f9b\u5546\u81ea\u8eab\u7684\u5546\u5e97\u7ba1\u7406\u7cfb\u7edf\u6765\u63a8\u5e7f\u81ea\u5df1\u7684\u6298\u6263\u4f18\u60e0\u4fe1\u606f\uff0c\u800cLBS\u670d\u52a1\u5546\u5219\u4f1a\u6839\u636e\u4f1a\u5458\u7684\u7b7e\u5230\u4fe1\u606f\u5411\u4f1a\u5458\u63a8\u8350\u5546\u5bb6\u3002<\/span><\/span><\/p>\n<p><strong><em><span style=\"font-size: small;\"><span style=\"font-family: \u5b8b\u4f53;\">\u4e3e\u4f8b\uff1aFoursquare<\/span><\/span><\/em><\/strong><\/p>\n<p><span style=\"font-size: small;\"><span style=\"font-family: \u5b8b\u4f53;\">Foursquare\u76ee\u524d\u62e5\u6709800\u4e07\u7684\u4f1a\u5458\uff0c\u4e5f\u5df2\u7ecf\u6709\u8d85\u8fc725\u4e07\u4e2a\u5546\u5bb6\u5f00\u59cb\u5229\u7528\u4ed6\u4eec\u7684\u5546\u5e97\u7ba1\u7406\u7cfb\u7edf\u4e0a\u67b6\u81ea\u5df1\u7684\u6298\u6263\u4f18\u60e0\uff0cFoursquare\u63d0\u4f9b\u5730\u7406\u5b9a\u4f4d\u548c\u7b7e\u5165\u670d\u52a1\uff0c\u8fd8\u6709\u6fc0\u52b1\u7528\u6237\u83b7\u53d6\u201c\u52cb\u7ae0\u201d\uff0c\u8d5a\u53d6\u201c\u5e02\u957f\u201d\uff0c\u5e76\u4ece\u4e2d\u83b7\u53d6\u672c\u5730\u5546\u5e97\u6298\u6263\u7684\u6e38\u620f\u673a\u5236\u3002<\/span><\/span><\/p>\n<p><span style=\"font-size: small;\"><span style=\"font-family: \u5b8b\u4f53;\"><strong>4.<\/strong><strong>\u7ebf\u4e0a\u79df\u8d41\u670d\u52a1\uff1a<\/strong><\/span><\/span><\/p>\n<p><span style=\"font-size: small;\"><span style=\"font-family: \u5b8b\u4f53;\">\u901a\u8fc7\u7f51\u7edc\u6216\u8005\u624b\u673a\u5e94\u7528\u63d0\u4f9b\u8f66\u8f86\u3001\u4f4f\u623f\u7b49\u7684\u79df\u8d41\u4fe1\u606f\u3002<\/span><\/span><\/p>\n<p><strong><em><span style=\"font-size: small;\"><span style=\"font-family: \u5b8b\u4f53;\">\u4e3e\u4f8b\uff1aUber<\/span><\/span><\/em><\/strong><\/p>\n<p><span style=\"font-size: small;\"><span style=\"font-family: \u5b8b\u4f53;\">Uber\u662f\u4e00\u4e2a\u5df2\u7ecf\u5728\u65e7\u91d1\u5c71\u5f97\u5230\u5f88\u597d\u63a8\u5e7f\u7684O2O\u670d\u52a1\u3002Uber\u8ba9\u4f60\u5728\u624b\u673a\u4e0a\u4e0b\u8f7d\u4e2a\u79c1\u5bb6\u8f66\u642d\u4e58\u670d\u52a1\u5e94\u7528\u7a0b\u5e8f\u3002\u901a\u8fc7\u8fd9\u4e2a\u7a0b\u5e8f\u53d1\u51fa\u6253\u8f66\u8bf7\u6c42\u540e\uff0c\u670d\u52a1\u63d0\u4f9b\u8005\u901a\u8fc7GPS\u8ffd\u8e2a\u5b9a\u4f4d\u79c1\u5bb6\u8f66\uff0c\u8ba9\u5b83\u51e0\u5206\u949f\u5185\u5f00\u5230\u4f60\u9762\u524d\uff1b\u652f\u4ed8\u548c\u5c0f\u8d39\u901a\u8fc7\u4fe1\u7528\u5361\u81ea\u52a8\u5b8c\u6210\u3002<\/span><\/span><\/p>\n<p><span style=\"font-size: small;\"><span style=\"font-family: \u5b8b\u4f53;\">\u5f53\u7136\u4ee5\u4e0a\u53ea\u5217\u51fa\u4e86\u90e8\u5206O2O\u4e1a\u52a1\u6a21\u5f0f\uff0c\u800c\u4e14\u5404\u4e2a\u4e1a\u52a1\u6a21\u5f0f\u4e4b\u95f4\u4e5f\u4e0d\u662f\u5b64\u7acb\u7684\uff0c\u800c\u662f\u76f8\u4e92\u4ea4\u53c9\u878d\u5408\u53d1\u5c55\u7684\u3002\u4f8b\u5982Groupon\u5c31\u548cFoursquare\u5408\u4f5c\uff0c\u5206\u4eab\u5546\u5bb6\u4f4d\u7f6e\u4fe1\u606f\uff0c\u5e76\u83b7\u5f97\u4ea4\u6613\u63d0\u6210\u3002\u501f\u52a9\u6b64\u6b21\u5408\u4f5cFoursquare\u53ef\u4ee5\u8865\u5145\u81ea\u5df1\u7684\u4ea7\u54c1\u5e93\uff0cGroupon\u5219\u53ef\u4ee5\u589e\u52a0\u66dd\u5149\u5ea6\uff0c\u83b7\u5f97\u66f4\u591a\u4e70\u5bb6\u3002\u540c\u65f6\u968f\u7740\u6280\u672f\u548c\u7406\u5ff5\u7684\u53d1\u5c55\uff0c\u66f4\u591a\u7684O2O\u4e1a\u52a1\u6a21\u5f0f\u6b63\u5728\u88ab\u56fd\u5185\u5916\u7684\u5546\u5bb6\u53d1\u5c55\u51fa\u6765\u3002<\/span><\/span><\/p>\n<p><span style=\"font-family: \u5b8b\u4f53; font-size: small;\">\u00a0<\/span><\/p>\n<p><strong><span style=\"font-family: \u5b8b\u4f53;\">\u56db\u3001O2O\u7684\u4ef7\u503c<\/span><\/strong><\/p>\n<p><span style=\"font-size: small;\"><span style=\"font-family: \u5b8b\u4f53;\"><strong>1. O2O<\/strong><strong>\u5c06\u7ebf\u4e0b\u4fe1\u606f\u7ebf\u4e0a\u5316\uff0c<\/strong><strong>\u8ba9\u987e\u5ba2\u5bf9\u5b9e\u4f53\u548c\u4ef7\u503c\u8fdb\u884c\u610f\u4e49\u5224\u65ad\uff0c\u8282\u7701\u4ea4\u6613\u8d39\u7528\u3002<\/strong><\/span><\/span><\/p>\n<p><span style=\"font-size: small;\"><span style=\"font-family: \u5b8b\u4f53;\">\u5bf9\u5546\u5bb6\u800c\u8a00\uff0c\u5176\u514d\u53bb\u4e86\u9ad8\u6602\u7684\u5e7f\u544a\u8d39\u7528\uff0c\u5bf9\u6d88\u8d39\u8005\u800c\u8a00\u5219\u53ef\u4ee5\u501f\u52a9O2O\u670d\u52a1\uff0c\u65b9\u4fbf\u7684\u4e86\u89e3\u5546\u5bb6\u6240\u63d0\u4f9b\u7684\u4ea7\u54c1\u548c\u670d\u52a1\u4fe1\u606f\uff0c\u4ece\u800c\u964d\u4f4e\u4e86\u65f6\u95f4\u6210\u672c\u548c\u4ea4\u6613\u8d39\u7528\u3002<\/span><\/span><\/p>\n<p><span style=\"font-size: small;\"><span style=\"font-family: \u5b8b\u4f53;\"><strong>2. O2O<\/strong><strong>\u53ef\u4ee5\u638c\u63e1\u7528\u6237\u6570\u636e\uff0c\u4e3a\u7528\u6237\u63d0\u4f9b\u9488\u5bf9\u6027\u7684\u670d\u52a1\uff0c\u53d1\u6325\u6570\u636e\u7684\u4f5c\u7528\u3002<\/strong><\/span><\/span><\/p>\n<p><span style=\"font-size: small;\"><span style=\"font-family: \u5b8b\u4f53;\">\u5b9e\u4f53\u5546\u5e97\u8fdb\u884c\u4ea4\u6613\u7684\u4e00\u4e2a\u65e0\u6cd5\u514b\u670d\u7684\u7f3a\u9677\uff0c\u662f\u96be\u4ee5\u5bf9\u7528\u6237\u7684\u6570\u636e\u8fdb\u884c\u91c7\u96c6\u548c\u5206\u6790\u3002O2O\u6a21\u5f0f\u7531\u4e8e\u8981\u6c42\u7528\u6237\u5728\u7f51\u4e0a\u652f\u4ed8\uff0c\u652f\u4ed8\u4fe1\u606f\u5c31\u6210\u4e3a\u5546\u5bb6\u5bf9\u7528\u6237\u4e2a\u6027\u5316\u4fe1\u606f\u8fdb\u884c\u6df1\u5165\u6316\u6398\u7684\u5b9d\u8d35\u8d44\u6e90\u3002\u638c\u63e1\u7528\u6237\u6570\u636e\uff0c\u53ef\u4ee5\u5927\u5927\u63d0\u5347\u5bf9\u8001\u5ba2\u6237\u7684\u7ef4\u62a4\u4e0e\u8425\u9500\u6548\u679c\uff1b\u901a\u8fc7\u5206\u6790\uff0c\u8fd8\u53ef\u4ee5\u63d0\u4f9b\u53d1\u73b0\u65b0\u5ba2\u6237\u7684\u7ebf\u7d22\uff0c\u9884\u5224\u751a\u81f3\u63a7\u5236\u5ba2\u6d41\u91cf\u3002<strong><\/strong><\/span><\/span><\/p>\n<p><span style=\"font-size: small;\"><span style=\"font-family: \u5b8b\u4f53;\"><strong>3<\/strong><strong>\u3001O2O\u63d0\u4f9b\u66f4\u597d\u7684\u7528\u6237\u4f53\u9a8c\u4ef7\u503c\u3002<\/strong><\/span><\/span><\/p>\n<p><span style=\"font-size: small;\"><span style=\"font-family: \u5b8b\u4f53;\">\u4ee5\u65c5\u6e38\u7c7b\u7f51\u7ad9\uff0c\u5982\u53bb\u54ea\u513f\uff0c\u643a\u7a0b\u7b49\u4e3a\u4ee3\u8868\u7684\u4e00\u6279\u7f51\u7ad9\uff0c\u63d0\u4f9b\u673a\u7968\uff0c\u9152\u5e97\uff0c\u95e8\u7968\u7b49\u9884\u5b9a\u670d\u52a1\u3002\u5bf9\u4e8e\u7528\u6237\u6765\u8bf4\uff0c\u673a\u7968\uff0c\u9152\u5e97\u8db3\u4e0d\u51fa\u6237\u5373\u53ef\u8fdb\u884c\u9884\u5b9a\uff0c\u4e3a\u987e\u5ba2\u63d0\u4f9b\u4e86\u826f\u597d\u7684\u5ba2\u6237\u4f53\u9a8c\u3002<\/span><\/span><\/p>\n<p><span style=\"font-family: \u5b8b\u4f53; font-size: small;\">\u00a0<\/span><\/p>\n<p><span style=\"font-size: small;\"><span style=\"font-family: \u5b8b\u4f53;\">B2C\u3001C2C\u8fd9\u4e9b\u4f20\u7edf\u7684\u7535\u5b50\u5546\u52a1\u6a21\u5f0f\u4ece1999\u5e74\u53d1\u5c55\u81f3\u4eca\uff0c\u5df2\u7ecf\u5927\u5927\u6539\u53d8\u4e86\u5927\u4f17\u7684\u6d88\u8d39\u65b9\u5f0f\u4e43\u81f3\u751f\u6d3b\u65b9\u5f0f\u3002O2O\u4f5c\u4e3a\u7ee7B2C\u3001C2C\u4e4b\u540e\uff0c\u7535\u5b50\u5546\u52a1\u7684\u53c8\u4e00\u53d8\u9769\uff0c\u5176\u6709\u7740\u66f4\u4e3a\u5e7f\u9614\u7684\u53d1\u5c55\u6f5c\u529b\u548c\u521b\u65b0\u7a7a\u95f4\uff0c\u5c06\u662f\u7535\u5b50\u5546\u52a1\u672a\u6765\u53d1\u5c55\u4e0e\u521b\u65b0\u7684\u65b0\u6218\u573a\uff0c\u4e5f\u5fc5\u5c06\u4e3a\u7ecf\u6d4e\u53d1\u5c55\u5e26\u6765\u66f4\u5927\u6d3b\u529b\uff0c\u4e3a\u6211\u4eec\u7684\u751f\u6d3b\u5e26\u6765\u66f4\u591a\u7684\u4fbf\u5229\u3002<\/span><\/span><\/p>\n<p><span style=\"font-family: \u5b8b\u4f53; font-size: small;\">\u00a0<\/span><\/p>\n<p><strong><span style=\"font-family: \u5b8b\u4f53;\">\u53c2\u8003\u8d44\u6599\uff1a<\/span><\/strong><\/p>\n<p><span style=\"font-size: small;\"><span style=\"font-family: \u5b8b\u4f53;\">1\uff0e<a title=\"Permanent Link to \u7535\u5b50\u5546\u52a1\u4e0b\u4e00\u5ea7\u91d1\u77ff: O2O\" href=\"http:\/\/www.damndigital.com\/archives\/20001\">\u4e92\u52a8\u4e2d\u56fd:<\/a>http:\/\/www.damndigital.com<\/span><\/span><\/p>\n<p><span style=\"font-size: small;\"><span style=\"font-family: \u5b8b\u4f53;\">2\uff0e\u65b0\u6d6a-\u79d1\u6280\u65f6\u4ee3\uff1ahttp:\/\/tech.sina.com.cn<\/span><\/span><\/p>\n<p><span style=\"font-size: small;\"><span style=\"font-family: \u5b8b\u4f53;\">3\uff0e<a href=\"http:\/\/www.36kr.com\/about\">36\u6c2a<\/a>\uff1ahttp:\/\/www.36kr.com<\/span><\/span><\/p>\n<p><span style=\"font-size: small;\"><span style=\"font-family: \u5b8b\u4f53;\">4\uff0e\u4e2d\u56fd\u7f51\u7edc\u5546\u5b66\u9662\uff1ahttp:\/\/www.obsoc.com<\/span><\/span><\/p>\n<p><span style=\"font-size: small;\"><span style=\"font-family: \u5b8b\u4f53;\">5\uff0eIT\u5b66\u9662\u7ad9\uff1ahttp:\/\/www.itxyz.net<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u8fd9\u662f\u53bb\u5e74MIS\u7cfb\u7edf\u5199\u7684\u4e00\u7bc7\u5c0f\u6587\u7ae0&#46;&#46;&#46;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49,46],"tags":[168,141,38],"_links":{"self":[{"href":"http:\/\/www.zhangxinjun.cn\/index.php?rest_route=\/wp\/v2\/posts\/659"}],"collection":[{"href":"http:\/\/www.zhangxinjun.cn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.zhangxinjun.cn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.zhangxinjun.cn\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.zhangxinjun.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=659"}],"version-history":[{"count":0,"href":"http:\/\/www.zhangxinjun.cn\/index.php?rest_route=\/wp\/v2\/posts\/659\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.zhangxinjun.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.zhangxinjun.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=659"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.zhangxinjun.cn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}