{"id":686,"date":"2012-04-05T20:36:09","date_gmt":"2012-04-05T12:36:09","guid":{"rendered":"http:\/\/www.zhangxinjun.cn\/?p=686"},"modified":"2012-04-05T20:36:09","modified_gmt":"2012-04-05T12:36:09","slug":"market-3","status":"publish","type":"post","link":"http:\/\/www.zhangxinjun.cn\/?p=686","title":{"rendered":"\u8425\u9500\u9769\u547d3.0"},"content":{"rendered":"<p><a href=\"http:\/\/www.zhangxinjun.cn\/wp-content\/uploads\/2012\/04\/\u8425\u95003.0.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-688\" title=\"\u8425\u95003.0\" src=\"http:\/\/www.zhangxinjun.cn\/wp-content\/uploads\/2012\/04\/\u8425\u95003.0.jpg\" alt=\"\" width=\"600\" height=\"1460\" srcset=\"http:\/\/www.zhangxinjun.cn\/wp-content\/uploads\/2012\/04\/\u8425\u95003.0.jpg 600w, http:\/\/www.zhangxinjun.cn\/wp-content\/uploads\/2012\/04\/\u8425\u95003.0-123x300.jpg 123w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>\u4e3a\u6d88\u8d39\u8005\u63d0\u4f9b\u610f\u4e49\u611f\u5c06\u6210\u4e3a\u4f01\u4e1a\u672a\u6765\u8425\u9500\u7684\u4ef7\u503c\u4e3b\u5f20\uff0c\u4ef7\u503c\u9a71\u52a8\u578b\u5546\u4e1a\u6a21\u5f0f\u5c06\u6210\u4e3a\u8425\u95003.0\u7684\u5236\u80dc\u4e4b\u9053\u3002<\/p>\n<p>\u4f20\u7edf\u7684\u8425\u9500\u6cd5\u5219\u5df2\u7ecf\u9010\u6e10\u5931\u53bb\u4e86\u4f5c\u7528\uff0c\u5f53\u4eca\u7684\u987e\u5ba2\u5728\u8fdb\u884c\u6d88\u8d39\u9009\u62e9\u7684\u65f6\u5019\uff0c\u8d8a\u6765\u8d8a\u6ce8\u91cd\u90a3\u4e9b\u80fd\u591f\u6ee1\u8db3\u5176\u521b\u610f\u6027\u3001\u7fa4\u4f53\u6027\u548c\u7406\u60f3\u6027\u7684\u4ea7\u54c1\u548c\u4f01\u4e1a\u3002\u4f01\u4e1a\u8981\u6162\u6162\u5b66\u4f1a\u5982\u4f55\u9762\u5bf9\u90a3\u4e9b\u81ea\u89c9\u610f\u8bc6\u8d8a\u6765\u8d8a\u5f3a\uff0c\u8d8a\u6765\u8d8a\u5584\u7528\u9ad8\u79d1\u6280\u7684\u6d88\u8d39\u8005\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter\" src=\"http:\/\/content.businessvalue.com.cn\/wp-content\/uploads\/p141-yxgm.jpg\" alt=\"\" width=\"227\" height=\"129\" \/><\/p>\n<p>\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u8425\u9500\u5927\u5e08\u83f2\u5229\u666e\u00b7\u79d1\u7279\u52d2\u548c\u4ed6\u7684\u540c\u4e8b\u4eec\u5728\u6b64\u524d\u63d0\u51fa\u7684\u8425\u9500\u6982\u5ff5\u7684\u57fa\u7840\u4e0a\uff0c\u5f00\u59cb\u5bf9\u8425\u95003.0\u65f6\u4ee3\u8fdb\u884c\u89e3\u8bfb\u3002\u4e0b\u9762\u662f\u4e00\u4e9b\u7cbe\u5f69\u7684\u89c2\u70b9\u3002<\/p>\n<p>1.\u8425\u95001.0\u65f6\u4ee3\uff0c\u662f\u4ee5\u4ea7\u54c1\u4e3a\u4e2d\u5fc3\u7684\u65f6\u4ee3\uff0c\u76ee\u7684\u662f\u9500\u552e\u4ea7\u54c1\uff1b\u5728\u4f01\u4e1a\u773c\u4e2d\uff0c\u5e02\u573a\u4ec5\u4ec5\u662f\u4e00\u7fa4\u5177\u6709\u751f\u7406\u9700\u6c42\u7684\u5927\u4f17\u4e70\u65b9\u3002\u8425\u95002.0\u65f6\u4ee3\uff0c\u662f\u4ee5\u6d88\u8d39\u8005\u4e3a\u5bfc\u5411\u7684\u65f6\u4ee3\uff0c\u76ee\u6807\u662f\u6ee1\u8db3\u5e76\u7ef4\u62a4\u6d88\u8d39\u8005\uff1b\u4f01\u4e1a\u773c\u4e2d\u7684\u5e02\u573a\u5df2\u7ecf\u53d8\u6210\u6709\u601d\u60f3\u548c\u9009\u62e9\u80fd\u529b\u7684\u806a\u660e\u6d88\u8d39\u8005\u3002\u8425\u95003.0\u65f6\u4ee3\uff0c\u5373\u4ef7\u503c\u9a71\u52a8\u8425\u9500\u7684\u5174\u8d77\uff0c\u76ee\u6807\u662f\u8ba9\u4e16\u754c\u53d8\u5f97\u66f4\u597d\uff0c\u5e02\u573a\u5df2\u7ecf\u6210\u4e3a\u5177\u6709\u72ec\u7acb\u601d\u60f3\u3001\u5fc3\u7075\u548c\u7cbe\u795e\u7684\u5b8c\u6574\u4e2a\u4f53\u3002<\/p>\n<p>2.\u4e3a\u4e86\u66f4\u597d\u5730\u7406\u89e3\u8425\u95003.0\uff0c\u6211\u4eec\u5fc5\u987b\u4e86\u89e3\u6784\u6210\u5176\u5546\u4e1a\u80cc\u666f\u76843\u5927\u63a8\u52a8\u529b\uff0c\u5373\u53c2\u4e0e\u5316\u65f6\u4ee3\u3001\u5168\u7403\u5316\u77db\u76fe\u65f6\u4ee3\u4ee5\u53ca\u521b\u9020\u578b\u793e\u4f1a\u65f6\u4ee3\u7684\u5230\u6765\u3002\u901a\u8fc7\u5ba1\u89c6\u8fd93\u4e2a\u65f6\u4ee3\u7684\u53d8\u5316\uff0c\u6211\u4eec\u53ef\u4ee5\u4e86\u89e3\u6d88\u8d39\u8005\u5982\u4f55\u53d8\u5f97\u66f4\u5177\u5408\u4f5c\u6027\u3001\u6587\u5316\u6027\u548c\u4eba\u6587\u7cbe\u795e\u9a71\u52a8\u6027\u3002<\/p>\n<p>3.\u8fc7\u53bb\u7684100\u5e74\u91cc\uff0c\u6280\u672f\u8fdb\u6b65\u4e3a\u6d88\u8d39\u8005\u3001\u5e02\u573a\u548c\u8425\u9500\u5e26\u6765\u4e86\u5de8\u5927\u53d8\u5316\u3002\u8425\u95001.0\u65f6\u4ee3\u59cb\u4e8e\u5de5\u4e1a\u9769\u547d\u65f6\u671f\u7684\u751f\u4ea7\u6280\u672f\u5f00\u53d1\uff0c\u8425\u95002.0\u65f6\u4ee3\u5219\u662f\u7531\u4fe1\u606f\u6280\u672f\u548c\u4e92\u8054\u7f51\u50ac\u751f\u7684\uff0c\u5982\u4eca\u7684\u65b0\u6d6a\u6f6e\u79d1\u6280\u6b63\u5728\u6210\u4e3a\u4fc3\u8fdb\u8425\u95003.0\u8bde\u751f\u7684\u4e3b\u8981\u52a8\u529b\u3002<\/p>\n<p>4.\u81ea2000\u5e74\u8d77\uff0c\u4fe1\u606f\u6280\u672f\u9010\u6e10\u6e17\u900f\u5230\u4e3b\u6d41\u5e02\u573a\u5e76\u53d1\u5c55\u6210\u4e3a\u6240\u8c13\u7684\u65b0\u6d6a\u6f6e\u79d1\u6280\u3002\u65b0\u6d6a\u6f6e\u79d1\u6280\u6307\u7684\u662f\u80fd\u591f\u5e2e\u52a9\u4e2a\u4f53\u548c\u7fa4\u4f53\u4fdd\u6301\u4e92\u8054\u4e92\u52a8\u7684\u79d1\u6280\uff0c\u5b83\u5305\u62ec3\u4e2a\u4e3b\u8981\u7ec4\u6210\u90e8\u5206\uff1a\u5ec9\u4ef7\u7684\u7535\u8111\u548c\u624b\u673a\u3001\u4f4e\u6210\u672c\u7684\u4e92\u8054\u7f51\u63a5\u5165\u4ee5\u53ca\u5f00\u6e90\u6027\u8f6f\u4ef6\u3002\u65b0\u6d6a\u6f6e\u79d1\u6280\u4f7f\u5f97\u4eba\u4eec\u4ece\u88ab\u52a8\u7684\u6d88\u8d39\u8005\u53d8\u6210\u4e86\u751f\u4ea7\u578b\u6d88\u8d39\u8005\u3002\u800c\u63a8\u52a8\u65b0\u6d6a\u6f6e\u79d1\u6280\u53d1\u5c55\u7684\u529b\u91cf\u4e4b\u4e00\uff0c\u5c31\u662f\u793e\u4f1a\u5316\u5a92\u4f53\u7684\u5174\u8d77\u3002<\/p>\n<p>5.\u5408\u4f5c\u8425\u9500\u662f\u8425\u95003.0\u7684\u7b2c\u4e00\u4e2a\u7ec4\u6210\u90e8\u5206\uff0c\u5c31\u662f\u4f01\u4e1a\u548c\u6240\u5177\u6709\u76f8\u4f3c\u4ef7\u503c\u89c2\u548c\u671f\u671b\u503c\u7684\u5546\u4e1a\u5b9e\u4f53\u4e4b\u95f4\u7684\u5bc6\u5207\u5408\u4f5c\u3002<\/p>\n<p>6.\u6587\u5316\u8425\u9500\u662f\u8425\u95003.0\u7684\u7b2c\u4e8c\u4e2a\u7ec4\u6210\u90e8\u5206\u3002\u53ef\u4ee5\u8fd9\u6837\u8bf4\uff0c\u8425\u95003.0\u5373\u4e00\u79cd\u53ef\u4ee5\u89e3\u51b3\u5168\u7403\u5316\u516c\u6c11\u987e\u8651\uff0c\u6ee1\u8db3\u5176\u613f\u671b\u7684\u8425\u9500\u65b9\u5f0f\u3002\u8df5\u884c\u8fd9\u4e00\u6a21\u5f0f\u7684\u4f01\u4e1a\u5fc5\u987b\u4e86\u89e3\u4e0e\u5176\u4e1a\u52a1\u76f8\u5173\u7684\u5730\u533a\u6216\u793e\u533a\u95ee\u9898\u3002<\/p>\n<p>7.\u5de6\u54c8\u5728\u5176\u300a\u7cbe\u795e\u8d44\u672c\u300b\u4e2d\u79f0\uff0c\u9a6c\u65af\u6d1b\u5728\u4e34\u6b7b\u524d\u66fe\u5bf9\u81ea\u5df1\u7684\u7406\u8bba\u8868\u793a\u9057\u61be\uff0c\u8ba4\u4e3a\u8fd9\u4e2a\u91d1\u5b57\u5854\u5e94\u8be5\u98a0\u5012\u8fc7\u6765\u624d\u5bf9\uff0c\u628a\u81ea\u6211\u5b9e\u73b0\u9700\u6c42\u4f5c\u4e3a\u4eba\u7c7b\u6700\u57fa\u672c\u7684\u9700\u6c42\u3002<\/p>\n<p>8.\u4e3a\u6d88\u8d39\u8005\u63d0\u4f9b\u610f\u4e49\u611f\u5c06\u6210\u4e3a\u4f01\u4e1a\u672a\u6765\u8425\u9500\u7684\u4ef7\u503c\u4e3b\u5f20\uff0c\u4ef7\u503c\u9a71\u52a8\u578b\u5546\u4e1a\u6a21\u5f0f\u5c06\u6210\u4e3a\u8425\u95003.0\u7684\u5236\u80dc\u4e4b\u9053\u3002<\/p>\n<p>9.\u548c\u521b\u9020\u6027\u4eba\u7fa4\u4e00\u6837\uff0c\u4f01\u4e1a\u4e5f\u5fc5\u987b\u8d85\u8d8a\u81ea\u5df1\u7684\u7269\u8d28\u76ee\u6807\uff0c\u4ee5\u4f01\u4e1a\u7684\u81ea\u6211\u5b9e\u73b0\u4e3a\u6700\u7ec8\u76ee\u7684\u3002\u4f01\u4e1a\u5fc5\u987b\u4e86\u89e3\u81ea\u5df1\u7684\u672c\u8d28\u3001\u4e3a\u4ec0\u4e48\u4ece\u4e8b\u8fd9\u4e2a\u884c\u4e1a\u4ee5\u53ca\u672a\u6765\u5c06\u4f55\u53bb\u4f55\u4ece\uff0c\u7136\u540e\u628a\u8fd9\u4e9b\u95ee\u9898\u7684\u7b54\u6848\u5199\u8fdb\u81ea\u5df1\u7684\u4f01\u4e1a\u4f7f\u547d\u3001\u613f\u666f\u548c\u4ef7\u503c\u89c2\u3002\u4ece\u4f01\u4e1a\u89d2\u5ea6\uff0c\u8fd9\u5c31\u662f\u7cbe\u795e\u8425\u9500\uff0c\u6216\u8005\u53eb\u505a\u4eba\u6587\u7cbe\u795e\u8425\u9500\uff0c\u5373\u8425\u95003.0\u7684\u7b2c3\u4e2a\u7ec4\u6210\u90e8\u5206\u3002<\/p>\n<p>10.\u5546\u4e1a\u53d1\u5c55\u7684\u4e00\u4e2a\u91cd\u8981\u8d8b\u52bf\u5c31\u662f\u4f01\u4e1a\u6240\u9762\u4e34\u7684\u5e02\u573a\u6b63\u65e5\u76ca\u8f6c\u53d8\u4e3a\u4f4e\u4fe1\u4efb\u5ea6\u5e02\u573a\u3002<\/p>\n<p>11.\u5b9e\u9645\u4e0a\uff0c\u6211\u4eec\u7684\u4fe1\u4efb\u611f\u5e76\u6ca1\u6709\u7f3a\u5931\uff0c\u5b83\u53ea\u662f\u4ece\u5782\u76f4\u5173\u7cfb\u8f6c\u5316\u6210\u4e86\u6c34\u5e73\u5173\u7cfb\u3002\u5982\u4eca\uff0c\u6d88\u8d39\u8005\u5bf9\u5f7c\u6b64\u7684\u4fe1\u4efb\u8981\u8fdc\u8fdc\u8d85\u8fc7\u5bf9\u4f01\u4e1a\u7684\u4fe1\u4efb\uff0c\u793e\u4f1a\u5316\u5a92\u4f53\u7684\u5174\u8d77\u672c\u8eab\u5c31\u53cd\u6620\u4e86\u6d88\u8d39\u8005\u4fe1\u4efb\u4ece\u4f01\u4e1a\u8f6c\u5411\u5176\u4ed6\u6d88\u8d39\u8005\u7684\u8f6c\u79fb\u3002<\/p>\n<p>12.\u6d88\u8d39\u8005\u53ef\u4ee5\u7ec4\u6210\u6c60\u72b6\u3001\u7f51\u72b6\u548c\u661f\u72b6\u793e\u533a\u3002\u6c60\u72b6\u793e\u533a\u662f\u6307\u6d88\u8d39\u8005\u5171\u4eab\u76f8\u540c\u7684\u4ef7\u503c\u89c2\uff0c\u4f46\u5e76\u4e0d\u548c\u5176\u4ed6\u6210\u5458\u4e92\u52a8\uff0c\u5438\u5f15\u4ed6\u4eec\u8d70\u5230\u4e00\u8d77\u7684\u662f\u5bf9\u67d0\u4e2a\u54c1\u724c\u7684\u4fe1\u4efb\u548c\u5f3a\u5927\u5173\u8054\u3002\u8fd9\u79cd\u7c7b\u578b\u7684\u793e\u533a\u5c5e\u4e8e\u5178\u578b\u7684\u54c1\u724c\u70ed\u8877\u8005\u7fa4\u4f53\uff0c\u503c\u5f97\u4f01\u4e1a\u91cd\u70b9\u57f9\u80b2\u3002<\/p>\n<p>13.\u53f2\u8482\u82ac\u00b7\u67ef\u7ef4\u8ba4\u4e3a\uff0c\u4e00\u4e2a\u5b8c\u6574\u7684\u4eba\u5305\u62ec4\u4e2a\u65b9\u9762\uff1a\u5065\u5168\u7684\u8eab\u4f53\uff0c\u53ef\u72ec\u7acb\u601d\u8003\u548c\u5206\u6790\u7684\u601d\u60f3\uff0c\u53ef\u611f\u77e5\u60c5\u7eea\u7684\u5fc3\u7075\uff0c\u4ee5\u53ca\u53ef\u4f20\u8fbe\u7075\u9b42\u6216\u4e16\u754c\u89c2\u7684\u7cbe\u795e\u3002<\/p>\n<p>14.\u5728\u8425\u95003.0\u65f6\u4ee3\uff0c\u8425\u9500\u5e94\u91cd\u65b0\u5b9a\u4e49\u4e3a\u7531\u54c1\u724c\u3001\u5b9a\u4f4d\u548c\u5dee\u5f02\u5316\u6784\u6210\u7684\u7b49\u8fb9\u4e09\u89d2\u5f62\u3002\u8981\u60f3\u5b8c\u5584\u8fd9\u4e2a\u4e09\u89d2\u5f62\uff0c\u6211\u4eec\u5fc5\u987b\u5f15\u51653i\u6982\u5ff5\uff0c\u53ca\u54c1\u724c\u6807\u5fd7\uff08Brand Identity\uff09\u3001\u54c1\u724c\u9053\u5fb7\uff08Brand Integrity\uff09\u548c\u54c1\u724c\u5f62\u8c61\uff08Brand Image\uff09\u3002\u5728\u6d88\u8d39\u8005\u6c34\u5e73\u5316\u65f6\u4ee3\uff0c\u54c1\u724c\u53ea\u5f3a\u8c03\u5b9a\u4f4d\u662f\u5f92\u52b3\u65e0\u529f\u7684\uff0c\u6d88\u8d39\u8005\u4e5f\u8bb8\u4f1a\u7262\u7262\u8bb0\u4f4f\u67d0\u4e2a\u54c1\u724c\uff0c\u4f46\u6b64\u4e3e\u5e76\u4e0d\u8868\u660e\u8fd9\u662f\u4e00\u4e2a\u826f\u597d\u7684\u54c1\u724c\u3002<\/p>\n<p>15.\u970d\u5c14\u7279\u8ba4\u4e3a\uff0c\u4e00\u4e2a\u54c1\u724c\u6545\u4e8b\u81f3\u5c11\u5e94\u8be5\u5305\u62ec3\u4e2a\u4e3b\u8981\u7ec4\u6210\u90e8\u5206\uff1a\u7279\u5f81\u3001\u60c5\u8282\u548c\u9690\u55bb\u3002<\/p>\n<p>16.\u5927\u591a\u6570\u8fdc\u89c1\u578b\u9886\u5bfc\u8005\u4e0d\u4f1a\u865a\u6784\u6545\u4e8b\u60c5\u8282\uff0c\u4ed6\u4eec\u53ea\u9700\u5728\u65e5\u5e38\u7ecf\u8425\u4e2d\u7a0d\u52a0\u7559\u610f\u4fbf\u53ef\u4fe1\u624b\u62c8\u6765\uff0c\u56e0\u4e3a\u5728\u4ed6\u4eec\u8eab\u65c1\u4ece\u6765\u4e0d\u7f3a\u5c11\u7cbe\u5f69\u7684\u6545\u4e8b\u3002<\/p>\n<p>17.\u4f01\u4e1a\u8981\u60f3\u8ffd\u6c42\u54c1\u724c\u4f7f\u547d\uff0c\u5c31\u5fc5\u987b\u8ba9\u6d88\u8d39\u8005\u4ea7\u751f\u4e00\u79cd\u6743\u529b\u611f\uff0c\u8ba9\u4ed6\u4eec\u610f\u8bc6\u5230\u54c1\u724c\u7684\u4f7f\u547d\u5c5e\u4e8e\u6d88\u8d39\u8005\uff0c\u5b9e\u73b0\u8fd9\u4e9b\u4f7f\u547d\u7684\u8d23\u4efb\u5728\u4e8e\u6d88\u8d39\u8005\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \u4e3a\u6d88\u8d39\u8005\u63d0\u4f9b\u610f\u4e49\u611f&#46;&#46;&#46;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[180],"_links":{"self":[{"href":"http:\/\/www.zhangxinjun.cn\/index.php?rest_route=\/wp\/v2\/posts\/686"}],"collection":[{"href":"http:\/\/www.zhangxinjun.cn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.zhangxinjun.cn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.zhangxinjun.cn\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.zhangxinjun.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=686"}],"version-history":[{"count":0,"href":"http:\/\/www.zhangxinjun.cn\/index.php?rest_route=\/wp\/v2\/posts\/686\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.zhangxinjun.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=686"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.zhangxinjun.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=686"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.zhangxinjun.cn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}