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<\/div>\n
\n
CI\uff1a\u4e5f\u79f0CIS\uff0c\u662f\u82f1\u6587Corporate Identity System\u7684\u7f29\u5199\uff0c\u4e00\u822c\u8bd1\u4e3a\u201c\u4f01\u4e1a\u89c6\u89c9\u5f62\u8c61\u8bc6\u522b\u7cfb\u7edf\u201d\uff0c \u662f\u4f01\u4e1a\u5927\u89c4\u6a21\u5316\u7ecf\u8425\u800c\u5f15\u53d1\u7684\u4f01\u4e1a\u5bf9\u5185\u5bf9\u5916\u7ba1\u7406\u884c\u4e3a\u7684\u4f53\u73b0\u3002CI\u7cfb\u7edf\u662f\u4ee5\u4f01\u4e1a\u5b9a\u4f4d\u6216\u4f01\u4e1a\u7ecf\u8425\u7406\u5ff5\u4e3a\u6838\u5fc3\u7684\uff0c\u5bf9\u5305\u62ec\u4f01\u4e1a\u5185\u90e8\u7ba1\u7406\u3001\u5bf9\u5916\u5173\u7cfb\u6d3b\u52a8\u3001\u5e7f\u544a\u5ba3\u4f20\u4ee5\u53ca\u5176\u4ed6\u4ee5\u89c6\u89c9\u548c\u97f3\u54cd\u4e3a\u624b\u6bb5\u7684\u5ba3\u4f20\u6d3b\u52a8\u5728\u5185\u7684\u5404\u4e2a\u65b9\u9762\uff0c\u8fdb\u884c\u7ec4\u7ec7\u5316\u3001\u7cfb\u7edf\u5316\u3001\u7edf\u4e00\u6027\u7684\u7efc\u5408\u8bbe\u8ba1\uff0c\u529b\u6c42\u4f7f\u4f01\u4e1a\u6240\u6709\u8fd9\u65b9\u9762\u4ee5\u4e00\u79cd\u7edf\u4e00\u7684\u5f62\u6001\u663e\u73b0\u4e8e\u793e\u4f1a\u5927\u4f17\u9762\u524d\uff0c\u4ea7\u751f\u51fa\u826f\u597d\u7684\u4f01\u4e1a\u5f62\u8c61\u3002
\nCIS\u5305\u62ec\u4e09\u90e8\u5206\uff0c\u5373MI\uff08\u7406\u5ff5\u8bc6\u522b\uff09\u3001BI\uff08\u884c\u4e3a\u8bc6\u522b\uff09\u3001VI\uff08\u89c6\u89c9\u8bc6\u522b\uff09\uff0c\u6709\u90e8\u5206\u5b66\u8005\u8ba4\u4e3a\uff1aCIS\u9664\u7531\u4ee5\u4e0a\u4e09\u65b9\u7ec4\u6210\u7edf\u4e00\u4f53\u5916\uff0c\u8fd8\u6709EI\uff0cEI\u662f\u82f1\u6587Enrironmental Identity\u7684\u7f29\u5199\uff0c\u5373\u73af\u5883\u8bc6\u522b\u3002<\/p>\n
VI\uff1a\u53c8\u79f0\u4e3aVIS\uff0c\u662f\u82f1\u6587Visual Identity System\u7684\u7f29\u5199\uff0c\u89c6\u89c9\u8bc6\u522b\u7cfb\u7edf\u3002\u5176\u610f\u662f\u6307\u5c06\u4f01\u4e1a\u7684\u4e00\u5207\u53ef\u89c6\u4e8b\u7269\u8fdb\u884c\u7edf\u4e00\u7684\u89c6\u89c9\u8bc6\u522b\u8868\u73b0\u548c\u6807\u51c6\u5316\u3001\u4e13\u6709\u5316\u3002\u901a\u8fc7VI\uff0c\u5c06\u4f01\u4e1a\u5f62\u8c61\u4f20\u8fbe\u7ed9\u793e\u4f1a\u516c\u4f17\u3002\u89c6\u89c9\u8bc6\u522b\u7cfb\u7edf\uff08VI\uff09\u53c8\u53ef\u5206\u4e3a\u4e24\u5927\u4e3b\u8981\u65b9\u9762\uff1a\u4e00\u662f\u57fa\u7840\u7cfb\u7edf\uff0c\u5305\u62ec\u4f01\u4e1a\u540d\u79f0\u3001\u54c1\u724c\u6807\u5fd7\u3001\u6807\u51c6\u5b57\u4f53\u3001\u5370\u5237\u5b57\u4f53\u3001\u6807\u51c6\u56fe\u5f62\u3001\u6807\u51c6\u8272\u5f69\uff08\u5ba3\u4f20\u53e3\u53f7\u3001\u7ecf\u8425\u62a5\u544a\u4e66\u548c\u4ea7\u54c1\u8bf4\u660e\u4e66\u7b49\u516b\u5927\u8981\u7d20\uff1b\u4e8c\u662f\u5e94\u7528\u7cfb\u7edf\u3002\u5b83\u81f3\u5c11\u5305\u62ec\u5341\u5927\u8981\u7d20\uff0c\u5373\u4ea7\u54c1\u53ca\u5176\u5305\u88c5\u3001\u751f\u4ea7\u73af\u5883\u548c\u8bbe\u5907\u3002\u5c55\u793a\u573a\u6240\u548c\u5668\u5177\u3001\u4ea4\u901a\u8fd0\u8f93\u5de5\u5177\u3001\u529e\u516c\u8bbe\u5907\u548c\u7528\u54c1\u3001\u5de5\u4f5c\u670d\u53ca\u5176\u9970\u7269\u3001\u5e7f\u544a\u8bbe\u65bd\u548c\u89c6\u542c\u8d44\u6599\u3001\u516c\u5173\u7528\u54c1\u548c\u793c\u7269\u3001\u5382\u65d7\u548c\u5382\u5fbd\u3001\u6307\u793a\u6807\u8bc6\u548c\u8def\u724c\u7b49\u7b49\u3002<\/p>\n
MI\uff1a\u5373Mind Identity\uff0c\u7406\u5ff5\u8bc6\u522b\uff0c\u662f\u786e\u7acb\u4f01\u4e1a\u72ec\u5177\u7279\u8272\u7684\u7ecf\u8425\u7406\u5ff5\uff0c\u662f\u4f01\u4e1a\u751f\u4ea7\u7ecf\u8425\u8fc7\u7a0b\u4e2d\u8bbe\u8ba1\u3001\u79d1\u7814\u3001\u751f\u4ea7\u3001\u8425\u9500\u3001\u670d\u52a1\u3001\u7ba1\u7406\u7b49\u7ecf\u8425\u7406\u5ff5\u7684\u8bc6\u522b\u7cfb\u7edf\u3002\u662f\u4f01\u4e1a\u5bf9\u5f53\u524d\u548c\u672a\u6765\u4e00\u4e2a\u65f6\u671f\u7684\u7ecf\u8425\u76ee\u6807\u3001\u7ecf\u8425\u601d\u60f3\u3001\u8425\u9500\u65b9\u5f0f\u548c\u8425\u9500\u5f62\u6001\u6240\u4f5c\u7684\u603b\u4f53\u89c4\u5212\u548c\u754c\u5b9a\uff0c\u4e3b\u8981\u5305\u62ec\uff1a\u4f01\u4e1a\u7cbe\u795e\u3001\u4f01\u4e1a\u4ef7\u503c\u89c2\u3001\u4f01\u4e1a\u4fe1\u6761\u3001\u7ecf\u8425\u5b97\u65e8\u3001\u7ecf\u8425\u65b9\u9488\u3001\u5e02\u573a\u5b9a\u4f4d\u3001\u4ea7\u4e1a\u6784\u6210\u3001\u7ec4\u7ec7\u4f53\u5236\u3001\u793e\u4f1a\u8d23\u4efb\u548c\u53d1\u5c55\u89c4\u5212\u7b49\u3002\u5c5e\u4e8e\u4f01\u4e1a\u6587\u5316\u7684\u610f\u8bc6\u5f62\u6001\u8303\u7574\u3002<\/p>\n
BI\uff1a\u5373Behavior Identify\uff0c\u8bd1\u4e3a\u884c\u4e3a\u8bc6\u522b\u7cfb\u7edf\uff0c\u76f4\u63a5\u53cd\u6620\u4f01\u4e1a\u7406\u5ff5\u7684\u4e2a\u6027\u548c\u7279\u6b8a\u6027\uff0c\u662f\u4f01\u4e1a\u5b9e\u9645\u7ecf\u8425\u7406\u5ff5\u4e0e\u521b\u9020\u4f01\u4e1a\u6587\u5316\u7684\u51c6\u5219\uff0c\u5bf9\u4f01\u4e1a\u8fd0\u4f5c\u65b9\u5f0f\u6240\u4f5c\u7684\u7edf\u4e00\u89c4\u5212\u800c\u5f62\u6210\u7684\u52a8\u6001\u8bc6\u522b\u7cfb\u7edf\u3002\u5b83\u662f\u4ee5\u7ecf\u8425\u7406\u5ff5\u4e3a\u57fa\u672c\u51fa\u53d1\u70b9\uff0c\u5bf9\u5185\u662f\u5efa\u7acb\u5b8c\u5584\u7684\u7ec4\u7ec7\u5236\u5ea6\u3001\u7ba1\u7406\u89c4\u8303\u3001\u804c\u5458\u6559\u80b2\u3001\u884c\u4e3a\u89c4\u8303\u548c\u798f\u5229\u5236\u5ea6\uff1b\u5bf9\u5916\u5219\u662f\u5f00\u62d3\u5e02\u573a\u8c03\u67e5\u3001\u8fdb\u884c\u4ea7\u54c1\u5f00\u53d1\uff0c\u900f\u8fc7\u793e\u4f1a\u516c\u76ca\u6587\u5316\u6d3b\u52a8\u3001\u516c\u5171\u5173\u7cfb\u3001\u8425\u9500\u6d3b\u52a8\u7b49\u65b9\u5f0f\u6765\u4f20\u8fbe\u4f01\u4e1a\u7406\u5ff5\uff0c\u4ee5\u83b7\u5f97\u793e\u4f1a\u516c\u4f17\u5bf9\u4f01\u4e1a\u8bc6\u522b\u8ba4\u540c\u7684\u5f62\u5f0f\u3002<\/p>\n
SI\uff1aSI(Space Identity)\uff0c\u79f0\u4e3a\u7a7a\u95f4\u8bc6\u522b\uff0c\u4e5f\u53ef\u4ee5\u628a\u5b83\u5f53\u4f5cVI\u7684\u5ef6\u4f38\uff0c\u4f46\u4e3b\u8981\u76ee\u7684\u662f\u5728\u201c\u4e09\u7ef4\u7a7a\u95f4\u201d\uff0c\u201c\u88c5\u6f62\u89c4\u683c\u5316\u201d\u4f5c\u4e1a\uff0c\u7a7a\u95f4\u8bc6\u522b\u4e0e\u4f20\u7edf\u88c5\u6f62\u8bbe\u8ba1\u6700\u5927\u7684\u4e0d\u540c\u5c31\u662f\u5b83\u662f\u7cfb\u7edf\u6027\u8bbe\u8ba1\uff0c\u800c\u975e\u5b9a\u70b9\u5f0f\u8bbe\u8ba1\uff0c\u4ee5\u9002\u5e94\u8fde\u9501\u53d1\u5c55\u65f6\u4f1a\u78b0\u5230\u6bcf\u4e2a\u5e97\u9762\u5c3a\u5bf8\u4e0d\u4e00\u7684\u95ee\u9898\u3002\u89c4\u5212\u9879\u76ee\u5305\u62ec\uff1a\u603b\u5219\u90e8\u3001\u7ba1\u7406\u539f\u5219\u3001\u5546\u5708\u786e\u5b9a\u3001\u8bbe\u8ba1\u6982\u5ff5\u3001\u7a7a\u95f4\u8bbe\u8ba1\u90e8\u5206\u3001\u5e73\u9762\u7cfb\u7edf\u3001\u5929\u82b1\u677f\u7cfb\u7edf\u3001\u5730\u576a\u7cfb\u7edf\u3001\u914d\u7535\u53ca\u7167\u660e\u7cfb\u7edf\u3001\u5c55\u793a\u7cfb\u7edf\u3001\u58c1\u9762\u7cfb\u7edf\u3001\u62db\u724c\u7cfb\u7edf\u3001POP \u53caDisplay\u3001\u7ba1\u7406\u90e8\u5206\u3001\u6750\u6599\u8bf4\u660e\u3001\u5305\u53ca\u65bd\u5de5\u7a0b\u5e8f\u3001\u4f30\u4ef7\u3001\u534f\u529b\u5382\u5546\u914d\u5408\u4f5c\u4e1a\u539f\u5219<\/strong><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
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